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Saura Lacárcel, José Ramón joseramon.saura@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?

  • Saura, Jose Ramon
  • Palos-Sanchez, Pedro
  • Velicia-Martin, Felix;

Frontiers In Psychology - 31/3/2020

10.3389/fpsyg.2020.00429 Ver en origen

  • ISSN 16641078

What Doesn't Get Measured Does Exist: Improving the Accuracy of Computer-Aided Text Analysis

  • McKenny, Aaron F.
  • Aguinis, Herman
  • Short, Jeremy C.
  • Anglin, Aaron H.;

Journal Of Management (p. 2909-2933) - 1/9/2018

10.1177/0149206316657594 Ver en origen

  • ISSN 01492063

Using data mining techniques to explore security issues in smart living environments in Twitter

  • Ramon Saura, Jose
  • Palacios-Marques, Daniel
  • Ribeiro-Soriano, Domingo;

Computer Communications (p. 285-295) - 1/11/2021

10.1016/j.comcom.2021.08.021 Ver en origen

  • ISSN 01403664

Using Partial Least Squares Structural Equation Modeling to Measure the Moderating Effect of Gender: An Empirical Study

  • Gelashvili, Vera
  • Martinez-Navalon, Juan-Gabriel
  • Saura, Jose Ramon;

Mathematics - 1/12/2021

10.3390/math9243150 Ver en origen

  • ISSN 22277390

Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics

  • Ramon Saura, Jose;

Journal Of Innovation & Knowledge (p. 92-102) - 1/6/2021

10.1016/j.jik.2020.08.001 Ver en origen

  • ISSN 2444569X

Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.
  • Ramon Saura, Jose
  • Martin-Velicia, Felix;

Wireless Communications & Mobile Computing - 1/1/2018

10.1155/2018/3487398 Ver en origen

  • ISSN 15308669

Understanding the Digital Marketing Environment with KPIs and Web Analytics

  • Ramon Saura, Jose
  • Palos-Sanchez, Pedro
  • Cerda Suarez, Luis Manuel;

Future Internet - 1/12/2017

10.3390/fi9040076 Ver en origen

  • ISSN 19995903

Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Palos-Sanchez, Pedro R.
  • Alvarez-Garcia, Jose;

Symmetry-Basel - 1/11/2018

10.3390/sym10110584 Ver en origen

  • ISSN 20738994

Understanding #WorldEnvironmentDay User Opinions in Twitter: A Topic-Based Sentiment Analysis Approach

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Alvarez-Alonso, Cesar;

International Journal Of Environmental Research And Public Health - 1/11/2018

10.3390/ijerph15112537 Ver en origen

  • ISSN 16604601

USERS ACCEPTANCE OF LOCATION-BASED MARKETING APPS IN TOURISM SECTOR: AN EXPLORATORY ANALYSIS

  • Palos-Sanchez, Pedro
  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Esquivel, Ivonne Vasquez;

Journal Of Spatial And Organizational Dynamics (p. 258-270) - 1/1/2018

  • ISSN 16473183
  • iMarina

Teaching innovation in university education: Case studies and main practices

  • Saura JR

(p. 1-315) - 1/1/2022

10.4018/9781668444412 Ver en origen

OVERCOMING CHALLENGES IN SOFTWARE ENGINEERING EDUCATION: DELIVERING NON-TECHNICAL KNOWLEDGE AND SKILLS

  • Yu, L

1/1/2014

10.4018/978-1-6684-4441-2

  • ISBN 9781466658011
  • iMarina

Advanced digital marketing strategies in a data-driven era

  • Saura JR

(p. 1-342) - 1/1/2021

10.4018/978-1-7998-8003-5 Ver en origen

University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities

  • Bennett, Dag
  • Perez-Bustamante Yabar, Diana
  • Ramon Saura, Jose;

Entrepreneurial Universities: Exploring The Academic And Innovative Dimensions Of Entrepreneurship In Higher Education (p. 165-177) - 1/1/2017

10.1007/978-3-319-47949-1_11 Ver en origen

Social media and user-generated content as a teaching innovation tool in universities

  • Mora-Cruz A
  • Saura JR
  • Palos-Sanchez PR

Teaching Innovation in University Education: Case Studies and Main Practices (p. 52-67) - 1/1/2022

10.4018/978-1-6684-4441-2.ch004 Ver en origen

Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)

  • Palos-Sánchez P
  • Saura JR
  • Álvarez-García J

Innovation, Technology And Knowledge Management (p. 121-135) - 1/1/2019

10.1007/978-3-319-99590-8_7 Ver en origen

  • ISSN 21975698

Adapting digital strategies to a new era: A Delphi-based analysis in the fashion industry

  • Muniesa RL
  • Saura JR
  • Díaz-Garrido E

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 192-210) - 1/1/2021

10.4018/978-1-7998-8003-5.ch011 Ver en origen

Activism in the digital age: Social movements analysis using user-generated content in social media

  • Holgado-Ruiz L
  • Saura JR
  • Herráez BR

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 99-122) - 1/1/2021

10.4018/978-1-7998-8003-5.ch006 Ver en origen

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

How to Use Artificial Intelligence in Education?

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 339-352) - 21/2/2022

10.4018/978-1-7998-9609-8.ch019 Ver en origen

  • ISSN 23269103

Digital Marketing Strategies Based on the E-Business Model

  • Saura, Jose Ramon
  • Palos-Sanchez, Pedro R.
  • Correia, Marisol B.

Management And Inter/Intra Organizational Relationships In The Textile And Apparel Industry,Advances In Logistics, Operations, And Management Science (p. 86-103) - 15/10/2018

10.4018/978-1-5225-7074-5.ch005 Ver en origen

  • ISSN 2327350X

Activism in the Digital Age

  • Holgado-Ruiz, Laura
  • Saura, José Ramón
  • Rodríguez Herráez, Beatriz

Research Anthology On Social Media's Influence On Government, Politics, And Social Movements (p. 1-24) - 3/10/2022

10.4018/978-1-6684-7472-3.ch001 Ver en origen

A Teaching Guide for the Use of Artificial Intelligence Tools at Universities

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 309-321) - 21/2/2022

10.4018/978-1-7998-9609-8.ch017 Ver en origen

  • ISSN 23269103

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Última actualización de los datos: 12/08/23 3:02