Saura Lacárcel, José Ramón joseramon.saura@urjc.es

Publications

A Case Study on a Hedonic-Motivation System Adoption Model in a Game-Based Student Response System

  • Palos-Sanchez, Pedro R.
  • Ramon Saura, Jose
  • Velicia-Martin, Felix;

International Journal Of Human-Computer Interaction - 23/9/2022

10.1080/10447318.2022.2121801 View at source

  • ISSN 10447318

A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis

  • Ramon Saura, Jose
  • Bennett, Dag R.;

Symmetry-Basel - 1/4/2019

10.3390/sym11040519 View at source

  • ISSN 20738994

A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications

  • Palos-Sanchez, Pedro
  • Saura, Jose Ramon
  • Velicia-Martin, Felix
  • Cepeda-Carrion, Gabriel;

European Research On Management And Business Economics - 1/8/2021

10.1016/j.iedeen.2021.100149 View at source

  • ISSN 24448834

A feeling analysis in Twitter with machine learning: Capturing sentiment from #BlackFriday offers [Un análisis de sentimiento en Twitter con machine learning: Identificando el sentimiento sobre las ofertas de #BlackFriday]

  • Saura JR
  • Reyes-Menendez A
  • Palos-Sanchez P

Espacios - 1/1/2018

  • ISSN 07981015
  • iMarina

A review of digital family businesses: setting marketing strategies, business models and technology applications

  • Ramon Saura, Jose
  • Palacios-Marques, Daniel
  • Barbosa, Belem;

INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOR & RESEARCH (p. 144-165) - 10/6/2022

10.1108/ijebr-03-2022-0228 View at source

  • ISSN 13552554

A study of the effects of programmatic advertising on users' concerns about privacy overtime

  • Palos-Sanchez, Pedro
  • Saura, Jose Ramon
  • Martin-Velicia, Felix;

Journal Of Business Research (p. 61-72) - 1/3/2019

10.1016/j.jbusres.2018.10.059 View at source

  • ISSN 01482963

Adopting digital reservation systems to enable circular economy in entrepreneurship

  • Ramon Saura, Jose
  • Ribeiro-Soriano, Domingo
  • Palacios-Marques, Daniel;

MANAGEMENT DECISION - 3/6/2022

10.1108/md-02-2022-0190 View at source

  • ISSN 00251747

An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives

  • Palos-Sanchez, Pedro
  • Saura, Jose Ramon
  • Ayestaran, Raquel;

Mathematics (p. 1-23) - 1/2/2021

10.3390/math9040355 View at source

  • ISSN 22277390

An empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUT

  • Palos-Sanchez, Pedro R.
  • Correia, Marisol B.
  • Ramon Saura, Jose;

International Journal Of Mobile Communications (p. 579-603) - 1/1/2019

  • ISSN 1470949X
  • iMarina

Are black friday deals worth it? Mining twitter users' sentiment and behavior response

  • Saura JR
  • Reyes-Menendez A
  • Palos-Sanchez P

Journal Of Open Innovation: Technology, Market, And Complexity - 1/1/2019

10.3390/joitmc5030058 View at source

  • ISSN 21998531

Advanced digital marketing strategies in a data-driven era

  • Saura JR

(p. 1-342) - 1/1/2021

10.4018/978-1-7998-8003-5 View at source

OVERCOMING CHALLENGES IN SOFTWARE ENGINEERING EDUCATION: DELIVERING NON-TECHNICAL KNOWLEDGE AND SKILLS

  • Yu, L

1/1/2014

10.4018/978-1-6684-4441-2

  • ISBN 9781466658011
  • iMarina

Teaching innovation in university education: Case studies and main practices

  • Saura JR

(p. 1-315) - 1/1/2022

10.4018/9781668444412 View at source

Activism in the digital age: Social movements analysis using user-generated content in social media

  • Holgado-Ruiz L
  • Saura JR
  • Herráez BR

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 99-122) - 1/1/2021

10.4018/978-1-7998-8003-5.ch006 View at source

Adapting digital strategies to a new era: A Delphi-based analysis in the fashion industry

  • Muniesa RL
  • Saura JR
  • Díaz-Garrido E

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 192-210) - 1/1/2021

10.4018/978-1-7998-8003-5.ch011 View at source

Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)

  • Palos-Sánchez P
  • Saura JR
  • Álvarez-García J

Innovation, Technology And Knowledge Management (p. 121-135) - 1/1/2019

10.1007/978-3-319-99590-8_7 View at source

  • ISSN 21975698

Social media and user-generated content as a teaching innovation tool in universities

  • Mora-Cruz A
  • Saura JR
  • Palos-Sanchez PR

Teaching Innovation in University Education: Case Studies and Main Practices (p. 52-67) - 1/1/2022

10.4018/978-1-6684-4441-2.ch004 View at source

University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities

  • Bennett, Dag
  • Perez-Bustamante Yabar, Diana
  • Ramon Saura, Jose;

Entrepreneurial Universities: Exploring The Academic And Innovative Dimensions Of Entrepreneurship In Higher Education (p. 165-177) - 1/1/2017

10.1007/978-3-319-47949-1_11 View at source

A Teaching Guide for the Use of Artificial Intelligence Tools at Universities

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 309-321) - 21/2/2022

10.4018/978-1-7998-9609-8.ch017 View at source

  • ISSN 23269103

Activism in the Digital Age

  • Holgado-Ruiz, Laura
  • Saura, José Ramón
  • Rodríguez Herráez, Beatriz

Research Anthology On Social Media's Influence On Government, Politics, And Social Movements (p. 1-24) - 3/10/2022

10.4018/978-1-6684-7472-3.ch001 View at source

Digital Marketing Strategies Based on the E-Business Model

  • Saura, Jose Ramon
  • Palos-Sanchez, Pedro R.
  • Correia, Marisol B.

Management And Inter/Intra Organizational Relationships In The Textile And Apparel Industry,Advances In Logistics, Operations, And Management Science (p. 86-103) - 15/10/2018

10.4018/978-1-5225-7074-5.ch005 View at source

  • ISSN 2327350X

How to Use Artificial Intelligence in Education?

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 339-352) - 21/2/2022

10.4018/978-1-7998-9609-8.ch019 View at source

  • ISSN 23269103

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 View at source

  • ISSN 23275502

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 8/12/23 3:02 AM