Saura Lacárcel, José Ramón joseramon.saura@urjc.es

Actividades

Defining content marketing and its influence on online user behavior: a data-driven prescriptive analytics method

  • Barbosa, Belem
  • Saura, Jose Ramon
  • Zekan, Senka Borovac
  • Ribeiro-Soriano, Domingo;

Annals Of Operations Research - 12/3/2023

10.1007/s10479-023-05261-1 Ver en origen

  • ISSN 02545330

Data-driven strategies in operation management: mining user-generated content in Twitter

  • Ramon Saura, Jose
  • Ribeiro-Soriano, Domingo
  • Palacios-Marques, Daniel;

ANNALS OF OPERATIONS RESEARCH - 10/6/2022

10.1007/s10479-022-04776-3 Ver en origen

  • ISSN 02545330

DISCOVERING UGC COMMUNITIES TO DRIVE MARKETING STRATEGIES: LEVERAGING DATA VISUALIZATION

  • Ramon Saura, Jose
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro
  • Filipe, Ferrao;

Journal Of Spatial And Organizational Dynamics (p. 261-272) - 1/1/2019

  • ISSN 16473183
  • iMarina

DEFINING THE TYPES OF FAKERS IN SOCIAL MEDIA

  • Ramon Saura, Jose
  • Gomez Punzon, Jonathan;

Marketing I Menedzhment Innovatsii (p. 231-236) - 1/1/2020

10.21272/mmi.2020.4-18 Ver en origen

  • ISSN 22184511

Complexity in the Acceptance of Sustainable Search Engines on the Internet: An Analysis of Unobserved Heterogeneity with FIMIX-PLS

  • Palos-Sanchez, Pedro
  • Martin-Velicia, Felix
  • Ramon Saura, Jose;

Complexity - 1/1/2018

10.1155/2018/6561417 Ver en origen

  • ISSN 10762787

Comparing data-driven methods for extracting knowledge from user generated content

  • Saura JR
  • Reyes-Menendez A
  • Filipe F

Journal Of Open Innovation: Technology, Market, And Complexity - 1/1/2019

10.3390/joitmc5040074 Ver en origen

  • ISSN 21998531

Comparing a Traditional Approach for Financial Brand Communication Analysis With a Big Data Analytics Technique

  • Ramon Saura, Jose
  • Rodriguez Herraez, Beatriz
  • Reyes-Menendez, Ana;

Ieee Access (p. 37100-37108) - 1/1/2019

10.1109/access.2019.2905301 Ver en origen

  • ISSN 21693536

CONSUMER BEHAVIOR IN THE DIGITAL AGE

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • de Matos, Nelson
  • Correia, Marisol B.
  • Palos-Sanchez, Pedro;

Journal Of Spatial And Organizational Dynamics (p. 190-196) - 1/1/2020

  • ISSN 16473183
  • iMarina

Attitudes Expressed in Online Comments about Environmental Factors in the Tourism Sector: An Exploratory Study

  • Ramon Saura, Jose
  • Palos-Sanchez, Pedro
  • Rios Martin, Miguel Angel;

International Journal Of Environmental Research And Public Health - 1/3/2018

10.3390/ijerph15030553 Ver en origen

  • ISSN 16604601

Assessing behavioral data science privacy issues in government artificial intelligence deployment

  • Saura JR
  • Ribeiro-Soriano D
  • Palacios-Marqués D

Government Information Quarterly - 1/10/2022

10.1016/j.giq.2022.101679 Ver en origen

  • ISSN 0740624X

Teaching innovation in university education: Case studies and main practices

  • Saura JR

(p. 1-315) - 1/1/2022

10.4018/9781668444412 Ver en origen

OVERCOMING CHALLENGES IN SOFTWARE ENGINEERING EDUCATION: DELIVERING NON-TECHNICAL KNOWLEDGE AND SKILLS

  • Yu, L

1/1/2014

10.4018/978-1-6684-4441-2

  • ISBN 9781466658011
  • iMarina

Advanced digital marketing strategies in a data-driven era

  • Saura JR

(p. 1-342) - 1/1/2021

10.4018/978-1-7998-8003-5 Ver en origen

University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities

  • Bennett, Dag
  • Perez-Bustamante Yabar, Diana
  • Ramon Saura, Jose;

Entrepreneurial Universities: Exploring The Academic And Innovative Dimensions Of Entrepreneurship In Higher Education (p. 165-177) - 1/1/2017

10.1007/978-3-319-47949-1_11 Ver en origen

Social media and user-generated content as a teaching innovation tool in universities

  • Mora-Cruz A
  • Saura JR
  • Palos-Sanchez PR

Teaching Innovation in University Education: Case Studies and Main Practices (p. 52-67) - 1/1/2022

10.4018/978-1-6684-4441-2.ch004 Ver en origen

Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)

  • Palos-Sánchez P
  • Saura JR
  • Álvarez-García J

Innovation, Technology And Knowledge Management (p. 121-135) - 1/1/2019

10.1007/978-3-319-99590-8_7 Ver en origen

  • ISSN 21975698

Adapting digital strategies to a new era: A Delphi-based analysis in the fashion industry

  • Muniesa RL
  • Saura JR
  • Díaz-Garrido E

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 192-210) - 1/1/2021

10.4018/978-1-7998-8003-5.ch011 Ver en origen

Activism in the digital age: Social movements analysis using user-generated content in social media

  • Holgado-Ruiz L
  • Saura JR
  • Herráez BR

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 99-122) - 1/1/2021

10.4018/978-1-7998-8003-5.ch006 Ver en origen

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

How to Use Artificial Intelligence in Education?

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 339-352) - 21/2/2022

10.4018/978-1-7998-9609-8.ch019 Ver en origen

  • ISSN 23269103

Digital Marketing Strategies Based on the E-Business Model

  • Saura, Jose Ramon
  • Palos-Sanchez, Pedro R.
  • Correia, Marisol B.

Management And Inter/Intra Organizational Relationships In The Textile And Apparel Industry,Advances In Logistics, Operations, And Management Science (p. 86-103) - 15/10/2018

10.4018/978-1-5225-7074-5.ch005 Ver en origen

  • ISSN 2327350X

Activism in the Digital Age

  • Holgado-Ruiz, Laura
  • Saura, José Ramón
  • Rodríguez Herráez, Beatriz

Research Anthology On Social Media's Influence On Government, Politics, And Social Movements (p. 1-24) - 3/10/2022

10.4018/978-1-6684-7472-3.ch001 Ver en origen

A Teaching Guide for the Use of Artificial Intelligence Tools at Universities

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 309-321) - 21/2/2022

10.4018/978-1-7998-9609-8.ch017 Ver en origen

  • ISSN 23269103

Este/a investigador/a no tiene documentos de trabajo.

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Este/a investigador/a no tiene proyectos de investigación.

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Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 12/08/23 3:02