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Saura Lacárcel, José Ramón joseramon.saura@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

Ethical design in social media: Assessing the main performance measurements of user online behavior modification

  • Saura, Jose Ramon
  • Palacios-Marques, Daniel
  • Iturricha-Fernandez, Agustin;

Journal Of Business Research (p. 271-281) - 1/5/2021

10.1016/j.jbusres.2021.03.001 Ver en origen

  • ISSN 01482963

Editorial: Online User Behavior and User-Generated Content

  • Saura, Jose Ramon
  • Dwivedi, Yogesh K.
  • Palacios-Marques, Daniel;

Frontiers in Psychology - 25/4/2022

10.3389/fpsyg.2022.895467 Ver en origen

  • ISSN 16641078

Does user generated content characterize Millennials' generation behavior? Discussing the relation between SNS and open innovation

  • Saura JR
  • Debasa F
  • Reyes-Menendez A

Journal Of Open Innovation: Technology, Market, And Complexity - 1/1/2019

10.3390/joitmc5040096 Ver en origen

  • ISSN 21998531

Does SEO Matter for Startups? Identifying Insights from UGC Twitter Communities

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Van Nostrand, Chris;

Informatics - 1/12/2020

10.3390/informatics7040047 Ver en origen

  • ISSN 22279709

Do tourism applications' quality and user experience influence its acceptance by tourists?

  • Palos-Sanchez, Pedro
  • Ramon Saura, Jose
  • Correia, Marisol B.;

Review Of Managerial Science (p. 1205-1241) - 1/7/2021

10.1007/s11846-020-00396-y Ver en origen

  • ISSN 18636683

Do stress and anxiety influence users' intention to make restaurant reservations through mobile apps?

  • Debasa, Felipe
  • Gelashvili, Vera
  • Martinez-Navalon, Juan-Gabriel
  • Ramon Saura, Jose;

European Research On Management And Business Economics (p. 44-54) - 1/1/2023

10.1016/j.iedeen.2022.100205 Ver en origen

  • ISSN 24448834

Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels

  • Ramon Saura, Jose
  • Reyes-Menendez, Ana
  • Alvarez-Alonso, Cesar;

Sustainability - 1/9/2018

10.3390/su10093016 Ver en origen

  • ISSN 20711050

Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research

  • Saura, Jose Ramon
  • Palacios-Marques, Daniel
  • Ribeiro-Soriano, Domingo;

Journal Of Small Business Management (p. 1278-1313) - 20/8/2021

10.1080/00472778.2021.1955127 Ver en origen

  • ISSN 1540627X

Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

  • Ramon Saura, Jose
  • Palos-Sanchez, Pedro
  • Rodriguez Herraez, Beatriz;

Sustainability - 1/2/2020

10.3390/su12031003 Ver en origen

  • ISSN 20711050

Detecting Indicators for Startup Business Success: Sentiment Analysis Using Text Data Mining

  • Ramon Saura, Jose
  • Palos-Sanchez, Pedro
  • Grilo, Antonio;

Sustainability - 1/2/2019

10.3390/su11030917 Ver en origen

  • ISSN 20711050

Teaching innovation in university education: Case studies and main practices

  • Saura JR

(p. 1-315) - 1/1/2022

10.4018/9781668444412 Ver en origen

OVERCOMING CHALLENGES IN SOFTWARE ENGINEERING EDUCATION: DELIVERING NON-TECHNICAL KNOWLEDGE AND SKILLS

  • Yu, L

1/1/2014

10.4018/978-1-6684-4441-2

  • ISBN 9781466658011
  • iMarina

Advanced digital marketing strategies in a data-driven era

  • Saura JR

(p. 1-342) - 1/1/2021

10.4018/978-1-7998-8003-5 Ver en origen

University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities

  • Bennett, Dag
  • Perez-Bustamante Yabar, Diana
  • Ramon Saura, Jose;

Entrepreneurial Universities: Exploring The Academic And Innovative Dimensions Of Entrepreneurship In Higher Education (p. 165-177) - 1/1/2017

10.1007/978-3-319-47949-1_11 Ver en origen

Social media and user-generated content as a teaching innovation tool in universities

  • Mora-Cruz A
  • Saura JR
  • Palos-Sanchez PR

Teaching Innovation in University Education: Case Studies and Main Practices (p. 52-67) - 1/1/2022

10.4018/978-1-6684-4441-2.ch004 Ver en origen

Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)

  • Palos-Sánchez P
  • Saura JR
  • Álvarez-García J

Innovation, Technology And Knowledge Management (p. 121-135) - 1/1/2019

10.1007/978-3-319-99590-8_7 Ver en origen

  • ISSN 21975698

Adapting digital strategies to a new era: A Delphi-based analysis in the fashion industry

  • Muniesa RL
  • Saura JR
  • Díaz-Garrido E

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 192-210) - 1/1/2021

10.4018/978-1-7998-8003-5.ch011 Ver en origen

Activism in the digital age: Social movements analysis using user-generated content in social media

  • Holgado-Ruiz L
  • Saura JR
  • Herráez BR

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 99-122) - 1/1/2021

10.4018/978-1-7998-8003-5.ch006 Ver en origen

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

How to Use Artificial Intelligence in Education?

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 339-352) - 21/2/2022

10.4018/978-1-7998-9609-8.ch019 Ver en origen

  • ISSN 23269103

Digital Marketing Strategies Based on the E-Business Model

  • Saura, Jose Ramon
  • Palos-Sanchez, Pedro R.
  • Correia, Marisol B.

Management And Inter/Intra Organizational Relationships In The Textile And Apparel Industry,Advances In Logistics, Operations, And Management Science (p. 86-103) - 15/10/2018

10.4018/978-1-5225-7074-5.ch005 Ver en origen

  • ISSN 2327350X

Activism in the Digital Age

  • Holgado-Ruiz, Laura
  • Saura, José Ramón
  • Rodríguez Herráez, Beatriz

Research Anthology On Social Media's Influence On Government, Politics, And Social Movements (p. 1-24) - 3/10/2022

10.4018/978-1-6684-7472-3.ch001 Ver en origen

A Teaching Guide for the Use of Artificial Intelligence Tools at Universities

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 309-321) - 21/2/2022

10.4018/978-1-7998-9609-8.ch017 Ver en origen

  • ISSN 23269103

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Última actualización de los datos: 12/08/23 3:02