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Saura Lacárcel, José Ramón joseramon.saura@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

Marketing in the Public Sector-Benefits and Barriers: A Bibliometric Study from 1931 to 2020

  • de Matos, Nelson
  • Correia, Marisol B.
  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Baptista, Nuno;

Social Sciences - 1/10/2020

10.3390/socsci9100168 Ver en origen

  • ISSN 01345486

Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Filipe, Ferrao;

Heliyon - 1/3/2020

10.1016/j.heliyon.2020.e03626 Ver en origen

  • ISSN 24058440

Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images

  • Ramon Saura, Jose
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro;

Heliyon - 1/2/2019

10.1016/j.heliyon.2019.e01277 Ver en origen

  • ISSN 24058440

Managing entrepreneurs' behavior personalities in digital environments: A review

  • Gonzalez-Padilla, Paula
  • Debasa Navalpotro, Felipe
  • Ramon Saura, Jose;

International Entrepreneurship And Management Journal - 23/2/2023

10.1007/s11365-022-00823-4 Ver en origen

  • ISSN 15547191

Innovative knowledge-based methods for information management in business and marketing

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana;

Journal Of Indian Business Research (p. 341-342) - 3/8/2021

10.1108/jibr-06-2021-0227 Ver en origen

  • ISSN 17554195

Innovative behavior in entrepreneurship: Analyzing new perspectives and challenges

  • Saura, Jose Ramon
  • Palacios-Marques, Daniel
  • Correia, Marisol B.
  • Barbosa, Belem;

Frontiers In Psychology - 19/1/2023

10.3389/fpsyg.2023.1123236 Ver en origen

  • ISSN 16641078

Information classification on social networks. Content analysis of e-commerce companies on Twitter [Clasificación de información en redes sociales. Análisis de contenido en Twitter de empresas de comercio electrónico]

  • Rodríguez Herráez B
  • Pérez Bustamante D
  • Saura Lacárcel JR

Espacios - 1/1/2017

  • ISSN 07981015
  • iMarina

Impact of extreme weather in production economics: Extracting evidence from user-generated content

  • Saura, Jose Ramon
  • Ribeiro-Navarrete, Samuel
  • Palacios-Marques, Daniel
  • Mardani, Abbas;

International Journal Of Production Economics - 10/4/2023

10.1016/j.ijpe.2023.108861 Ver en origen

  • ISSN 09255273

Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review

  • Reyes-Menendez A
  • Saura JR
  • Palos-Sanchez P

International Journal Of Electronic Marketing And Retailing (p. 259-277) - 1/1/2020

10.1504/ijemr.2020.108126 Ver en origen

  • ISSN 17411033

Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • deMatos, Nelson
  • Correia, Marisol B.;

Journal Of Theoretical And Applied Electronic Commerce Research (p. 1929-1944) - 1/9/2021

10.3390/jtaer16060108 Ver en origen

  • ISSN 07181876

Teaching innovation in university education: Case studies and main practices

  • Saura JR

(p. 1-315) - 1/1/2022

10.4018/9781668444412 Ver en origen

OVERCOMING CHALLENGES IN SOFTWARE ENGINEERING EDUCATION: DELIVERING NON-TECHNICAL KNOWLEDGE AND SKILLS

  • Yu, L

1/1/2014

10.4018/978-1-6684-4441-2

  • ISBN 9781466658011
  • iMarina

Advanced digital marketing strategies in a data-driven era

  • Saura JR

(p. 1-342) - 1/1/2021

10.4018/978-1-7998-8003-5 Ver en origen

University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities

  • Bennett, Dag
  • Perez-Bustamante Yabar, Diana
  • Ramon Saura, Jose;

Entrepreneurial Universities: Exploring The Academic And Innovative Dimensions Of Entrepreneurship In Higher Education (p. 165-177) - 1/1/2017

10.1007/978-3-319-47949-1_11 Ver en origen

Social media and user-generated content as a teaching innovation tool in universities

  • Mora-Cruz A
  • Saura JR
  • Palos-Sanchez PR

Teaching Innovation in University Education: Case Studies and Main Practices (p. 52-67) - 1/1/2022

10.4018/978-1-6684-4441-2.ch004 Ver en origen

Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)

  • Palos-Sánchez P
  • Saura JR
  • Álvarez-García J

Innovation, Technology And Knowledge Management (p. 121-135) - 1/1/2019

10.1007/978-3-319-99590-8_7 Ver en origen

  • ISSN 21975698

Adapting digital strategies to a new era: A Delphi-based analysis in the fashion industry

  • Muniesa RL
  • Saura JR
  • Díaz-Garrido E

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 192-210) - 1/1/2021

10.4018/978-1-7998-8003-5.ch011 Ver en origen

Activism in the digital age: Social movements analysis using user-generated content in social media

  • Holgado-Ruiz L
  • Saura JR
  • Herráez BR

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 99-122) - 1/1/2021

10.4018/978-1-7998-8003-5.ch006 Ver en origen

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

How to Use Artificial Intelligence in Education?

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 339-352) - 21/2/2022

10.4018/978-1-7998-9609-8.ch019 Ver en origen

  • ISSN 23269103

Digital Marketing Strategies Based on the E-Business Model

  • Saura, Jose Ramon
  • Palos-Sanchez, Pedro R.
  • Correia, Marisol B.

Management And Inter/Intra Organizational Relationships In The Textile And Apparel Industry,Advances In Logistics, Operations, And Management Science (p. 86-103) - 15/10/2018

10.4018/978-1-5225-7074-5.ch005 Ver en origen

  • ISSN 2327350X

Activism in the Digital Age

  • Holgado-Ruiz, Laura
  • Saura, José Ramón
  • Rodríguez Herráez, Beatriz

Research Anthology On Social Media's Influence On Government, Politics, And Social Movements (p. 1-24) - 3/10/2022

10.4018/978-1-6684-7472-3.ch001 Ver en origen

A Teaching Guide for the Use of Artificial Intelligence Tools at Universities

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 309-321) - 21/2/2022

10.4018/978-1-7998-9609-8.ch017 Ver en origen

  • ISSN 23269103

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Última actualización de los datos: 12/08/23 3:02