Saura Lacárcel, José Ramón joseramon.saura@urjc.es
Actividades
- Artículos 80
- Libros 3
- Capítulos de libro 5
- Congresos 5
- Documentos de trabajo 0
- Informes técnicos 0
- Proyectos de investigación 0
- Tesis dirigidas 0
- Patentes o licencias de software 0
Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics
- Ramon Saura, Jose;
Journal Of Innovation & Knowledge (p. 92-102) - 1/6/2021
10.1016/j.jik.2020.08.001 Ver en origen
- ISSN 2444569X
Towards a new era of mass data collection: Assessing pandemic surveillance technologies to preserve user privacy
- Ribeiro-Navarrete, Samuel
- Ramon Saura, Jose
- Palacios-Marques, Daniel;
Technological Forecasting And Social Change - 1/6/2021
10.1016/j.techfore.2021.120681 Ver en origen
- ISSN 00401625
Ethical design in social media: Assessing the main performance measurements of user online behavior modification
- Saura, Jose Ramon
- Palacios-Marques, Daniel
- Iturricha-Fernandez, Agustin;
Journal Of Business Research (p. 271-281) - 1/5/2021
10.1016/j.jbusres.2021.03.001 Ver en origen
- ISSN 01482963
An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives
- Palos-Sanchez, Pedro
- Saura, Jose Ramon
- Ayestaran, Raquel;
Mathematics (p. 1-23) - 1/2/2021
10.3390/math9040355 Ver en origen
- ISSN 22277390
Using Partial Least Squares Structural Equation Modeling to Measure the Moderating Effect of Gender: An Empirical Study
- Gelashvili, Vera
- Martinez-Navalon, Juan-Gabriel
- Saura, Jose Ramon;
Mathematics - 1/12/2021
10.3390/math9243150 Ver en origen
- ISSN 22277390
Using data mining techniques to explore security issues in smart living environments in Twitter
- Ramon Saura, Jose
- Palacios-Marques, Daniel
- Ribeiro-Soriano, Domingo;
Computer Communications (p. 285-295) - 1/11/2021
10.1016/j.comcom.2021.08.021 Ver en origen
- ISSN 01403664
From user-generated data to data-driven innovation: A research agenda to understand user privacy in digital markets
- Saura, Jose Ramon
- Ribeiro-Soriano, Domingo
- Palacios-Marques, Daniel;
International Journal Of Information Management - 1/10/2021
10.1016/j.ijinfomgt.2021.102331 Ver en origen
- ISSN 02684012
Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
- Saura, Jose Ramon
- Ribeiro-Soriano, Domingo
- Palacios-Marques, Daniel;
Industrial Marketing Management (p. 161-178) - 1/10/2021
10.1016/j.indmarman.2021.08.006 Ver en origen
- ISSN 00198501
Preface
- Saura JR
Advanced Digital Marketing Strategies In A Data-Driven Era (p. xiv-xix) - 1/1/2021
- iMarina
The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses
- Gabriel Martinez-Navalon, Juan
- Gelashvili, Vera
- Ramon Saura, Jose;
International Journal Of Environmental Research And Public Health (p. E5417-17) - 1/8/2020
10.3390/ijerph17155417 Ver en origen
- ISSN 16604601
Teaching innovation in university education: Case studies and main practices
- Saura JR
(p. 1-315) - 1/1/2022
Advanced digital marketing strategies in a data-driven era
- Saura JR
(p. 1-342) - 1/1/2021
Social media and user-generated content as a teaching innovation tool in universities
- Mora-Cruz A
- Saura JR
- Palos-Sanchez PR
Teaching Innovation in University Education: Case Studies and Main Practices (p. 52-67) - 1/1/2022
Adapting digital strategies to a new era: A Delphi-based analysis in the fashion industry
- Muniesa RL
- Saura JR
- Díaz-Garrido E
Advanced Digital Marketing Strategies in a Data-Driven Era (p. 192-210) - 1/1/2021
Activism in the digital age: Social movements analysis using user-generated content in social media
- Holgado-Ruiz L
- Saura JR
- Herráez BR
Advanced Digital Marketing Strategies in a Data-Driven Era (p. 99-122) - 1/1/2021
Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)
- Palos-Sánchez P
- Saura JR
- Álvarez-García J
Innovation, Technology And Knowledge Management (p. 121-135) - 1/1/2019
10.1007/978-3-319-99590-8_7 Ver en origen
- ISSN 21975698
University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities
- Bennett, Dag
- Perez-Bustamante Yabar, Diana
- Ramon Saura, Jose;
Entrepreneurial Universities: Exploring The Academic And Innovative Dimensions Of Entrepreneurship In Higher Education (p. 165-177) - 1/1/2017
A Teaching Guide for the Use of Artificial Intelligence Tools at Universities
- Saura, José Ramón
Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 309-321) - 21/2/2022
10.4018/978-1-7998-9609-8.ch017 Ver en origen
- ISSN 23269103
How to Use Artificial Intelligence in Education?
- Saura, José Ramón
Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 339-352) - 21/2/2022
10.4018/978-1-7998-9609-8.ch019 Ver en origen
- ISSN 23269103
Activism in the Digital Age
- Holgado-Ruiz, Laura
- Saura, José Ramón
- Rodríguez Herráez, Beatriz
Research Anthology On Social Media's Influence On Government, Politics, And Social Movements (p. 1-24) - 3/10/2022
The Digital Tourism Business
- Saura, Jose Ramon
- Reyes-Menendez, Ana
- Palos-Sanchez, Pedro R.
Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019
10.4018/978-1-5225-9783-4.ch001 Ver en origen
- ISSN 23275502
Digital Marketing Strategies Based on the E-Business Model
- Saura, Jose Ramon
- Palos-Sanchez, Pedro R.
- Correia, Marisol B.
Management And Inter/Intra Organizational Relationships In The Textile And Apparel Industry,Advances In Logistics, Operations, And Management Science (p. 86-103) - 15/10/2018
10.4018/978-1-5225-7074-5.ch005 Ver en origen
- ISSN 2327350X
Este/a investigador/a no tiene documentos de trabajo.
Este/a investigador/a no tiene informes técnicos.
Este/a investigador/a no tiene proyectos de investigación.
Este/a investigador/a no tiene tesis dirigidas.
Este/a investigador/a no tiene patentes o licencias de software.
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