Saura Lacárcel, José Ramón joseramon.saura@urjc.es
Actividades
- Artículos 80
- Libros 3
- Capítulos de libro 5
- Congresos 5
- Documentos de trabajo 0
- Informes técnicos 0
- Proyectos de investigación 0
- Tesis dirigidas 0
- Patentes o licencias de software 0
Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review
- Reyes-Menendez A
- Saura JR
- Palos-Sanchez P
International Journal Of Electronic Marketing And Retailing (p. 259-277) - 1/1/2020
10.1504/ijemr.2020.108126 Ver en origen
- ISSN 17411033
DEFINING THE TYPES OF FAKERS IN SOCIAL MEDIA
- Ramon Saura, Jose
- Gomez Punzon, Jonathan;
Marketing I Menedzhment Innovatsii (p. 231-236) - 1/1/2020
10.21272/mmi.2020.4-18 Ver en origen
- ISSN 22184511
How attitudes, vision and ability to capture opportunities affect startups’ business creativity [Kaip ?sitikinimai, poži?ris ir geb?jimas pasinaudoti galimyb?mis daro ?tak? startuoli? verslo k?rybiškumui]
- Palos-Sanchez P
- Saura JR
- Grilo A
- Robina Ramirez R
Creativity Studies (p. 387-405) - 1/1/2020
10.3846/cs.2020.10482 Ver en origen
- ISSN 23450479
Exploring key indicators of social identity in the #MeToo era: Using discourse analysis in UGC
- Reyes-Menendez, Ana
- Ramon Saura, Jose
- Thomas, Stephen B.;
International Journal Of Information Management - 1/10/2020
10.1016/j.ijinfomgt.2020.102129 Ver en origen
- ISSN 02684012
Marketing in the Public Sector-Benefits and Barriers: A Bibliometric Study from 1931 to 2020
- de Matos, Nelson
- Correia, Marisol B.
- Saura, Jose Ramon
- Reyes-Menendez, Ana
- Baptista, Nuno;
Social Sciences - 1/10/2020
10.3390/socsci9100168 Ver en origen
- ISSN 01345486
Does SEO Matter for Startups? Identifying Insights from UGC Twitter Communities
- Saura, Jose Ramon
- Reyes-Menendez, Ana
- Van Nostrand, Chris;
Informatics - 1/12/2020
10.3390/informatics7040047 Ver en origen
- ISSN 22279709
Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies
- Ramon Saura, Jose
- Palos-Sanchez, Pedro
- Rodriguez Herraez, Beatriz;
Sustainability - 1/2/2020
10.3390/su12031003 Ver en origen
- ISSN 20711050
Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis
- Reyes-Menendez, Ana
- Ramon Saura, Jose
- Filipe, Ferrao;
Heliyon - 1/3/2020
10.1016/j.heliyon.2020.e03626 Ver en origen
- ISSN 24058440
What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?
- Saura, Jose Ramon
- Palos-Sanchez, Pedro
- Velicia-Martin, Felix;
Frontiers In Psychology - 31/3/2020
10.3389/fpsyg.2020.00429 Ver en origen
- ISSN 16641078
Gaining a deeper understanding of nutrition using social networks and user-generated content
- Saura, Jose Ramon
- Reyes-Menendez, Ana
- Thomas, Stephen B.;
Internet Interventions - 1/4/2020
10.1016/j.invent.2020.100312 Ver en origen
- ISSN 22147829
OVERCOMING CHALLENGES IN SOFTWARE ENGINEERING EDUCATION: DELIVERING NON-TECHNICAL KNOWLEDGE AND SKILLS
- Yu, L
1/1/2014
- ISBN 9781466658011
- iMarina
Advanced digital marketing strategies in a data-driven era
- Saura JR
(p. 1-342) - 1/1/2021
University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities
- Bennett, Dag
- Perez-Bustamante Yabar, Diana
- Ramon Saura, Jose;
Entrepreneurial Universities: Exploring The Academic And Innovative Dimensions Of Entrepreneurship In Higher Education (p. 165-177) - 1/1/2017
Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)
- Palos-Sánchez P
- Saura JR
- Álvarez-García J
Innovation, Technology And Knowledge Management (p. 121-135) - 1/1/2019
10.1007/978-3-319-99590-8_7 Ver en origen
- ISSN 21975698
Adapting digital strategies to a new era: A Delphi-based analysis in the fashion industry
- Muniesa RL
- Saura JR
- Díaz-Garrido E
Advanced Digital Marketing Strategies in a Data-Driven Era (p. 192-210) - 1/1/2021
Activism in the digital age: Social movements analysis using user-generated content in social media
- Holgado-Ruiz L
- Saura JR
- Herráez BR
Advanced Digital Marketing Strategies in a Data-Driven Era (p. 99-122) - 1/1/2021
Social media and user-generated content as a teaching innovation tool in universities
- Mora-Cruz A
- Saura JR
- Palos-Sanchez PR
Teaching Innovation in University Education: Case Studies and Main Practices (p. 52-67) - 1/1/2022
Digital Marketing Strategies Based on the E-Business Model
- Saura, Jose Ramon
- Palos-Sanchez, Pedro R.
- Correia, Marisol B.
Management And Inter/Intra Organizational Relationships In The Textile And Apparel Industry,Advances In Logistics, Operations, And Management Science (p. 86-103) - 15/10/2018
10.4018/978-1-5225-7074-5.ch005 Ver en origen
- ISSN 2327350X
The Digital Tourism Business
- Saura, Jose Ramon
- Reyes-Menendez, Ana
- Palos-Sanchez, Pedro R.
Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019
10.4018/978-1-5225-9783-4.ch001 Ver en origen
- ISSN 23275502
Activism in the Digital Age
- Holgado-Ruiz, Laura
- Saura, José Ramón
- Rodríguez Herráez, Beatriz
Research Anthology On Social Media's Influence On Government, Politics, And Social Movements (p. 1-24) - 3/10/2022
A Teaching Guide for the Use of Artificial Intelligence Tools at Universities
- Saura, José Ramón
Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 309-321) - 21/2/2022
10.4018/978-1-7998-9609-8.ch017 Ver en origen
- ISSN 23269103
How to Use Artificial Intelligence in Education?
- Saura, José Ramón
Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 339-352) - 21/2/2022
10.4018/978-1-7998-9609-8.ch019 Ver en origen
- ISSN 23269103
Este/a investigador/a no tiene documentos de trabajo.
Este/a investigador/a no tiene informes técnicos.
Este/a investigador/a no tiene proyectos de investigación.
Este/a investigador/a no tiene tesis dirigidas.
Este/a investigador/a no tiene patentes o licencias de software.
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