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Saura Lacárcel, José Ramón joseramon.saura@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

A Case Study on a Hedonic-Motivation System Adoption Model in a Game-Based Student Response System

  • Palos-Sanchez, Pedro R.
  • Ramon Saura, Jose
  • Velicia-Martin, Felix;

International Journal Of Human-Computer Interaction - 23/9/2022

10.1080/10447318.2022.2121801 Ver en origen

  • ISSN 10447318

A Three-Stage method for Data Text Mining: Using UGC in Business Intelligence Analysis

  • Ramon Saura, Jose
  • Bennett, Dag R.;

Symmetry-Basel - 1/4/2019

10.3390/sym11040519 Ver en origen

  • ISSN 20738994

A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications

  • Palos-Sanchez, Pedro
  • Saura, Jose Ramon
  • Velicia-Martin, Felix
  • Cepeda-Carrion, Gabriel;

European Research On Management And Business Economics - 1/8/2021

10.1016/j.iedeen.2021.100149 Ver en origen

  • ISSN 24448834

A feeling analysis in Twitter with machine learning: Capturing sentiment from #BlackFriday offers [Un análisis de sentimiento en Twitter con machine learning: Identificando el sentimiento sobre las ofertas de #BlackFriday]

  • Saura JR
  • Reyes-Menendez A
  • Palos-Sanchez P

Espacios - 1/1/2018

  • ISSN 07981015
  • iMarina

A review of digital family businesses: setting marketing strategies, business models and technology applications

  • Ramon Saura, Jose
  • Palacios-Marques, Daniel
  • Barbosa, Belem;

INTERNATIONAL JOURNAL OF ENTREPRENEURIAL BEHAVIOR & RESEARCH (p. 144-165) - 10/6/2022

10.1108/ijebr-03-2022-0228 Ver en origen

  • ISSN 13552554

A study of the effects of programmatic advertising on users' concerns about privacy overtime

  • Palos-Sanchez, Pedro
  • Saura, Jose Ramon
  • Martin-Velicia, Felix;

Journal Of Business Research (p. 61-72) - 1/3/2019

10.1016/j.jbusres.2018.10.059 Ver en origen

  • ISSN 01482963

Adopting digital reservation systems to enable circular economy in entrepreneurship

  • Ramon Saura, Jose
  • Ribeiro-Soriano, Domingo
  • Palacios-Marques, Daniel;

MANAGEMENT DECISION - 3/6/2022

10.1108/md-02-2022-0190 Ver en origen

  • ISSN 00251747

An Exploratory Approach to the Adoption Process of Bitcoin by Business Executives

  • Palos-Sanchez, Pedro
  • Saura, Jose Ramon
  • Ayestaran, Raquel;

Mathematics (p. 1-23) - 1/2/2021

10.3390/math9040355 Ver en origen

  • ISSN 22277390

An empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUT

  • Palos-Sanchez, Pedro R.
  • Correia, Marisol B.
  • Ramon Saura, Jose;

International Journal Of Mobile Communications (p. 579-603) - 1/1/2019

  • ISSN 1470949X
  • iMarina

Are black friday deals worth it? Mining twitter users' sentiment and behavior response

  • Saura JR
  • Reyes-Menendez A
  • Palos-Sanchez P

Journal Of Open Innovation: Technology, Market, And Complexity - 1/1/2019

10.3390/joitmc5030058 Ver en origen

  • ISSN 21998531

Advanced digital marketing strategies in a data-driven era

  • Saura JR

(p. 1-342) - 1/1/2021

10.4018/978-1-7998-8003-5 Ver en origen

OVERCOMING CHALLENGES IN SOFTWARE ENGINEERING EDUCATION: DELIVERING NON-TECHNICAL KNOWLEDGE AND SKILLS

  • Yu, L

1/1/2014

10.4018/978-1-6684-4441-2

  • ISBN 9781466658011
  • iMarina

Teaching innovation in university education: Case studies and main practices

  • Saura JR

(p. 1-315) - 1/1/2022

10.4018/9781668444412 Ver en origen

Activism in the digital age: Social movements analysis using user-generated content in social media

  • Holgado-Ruiz L
  • Saura JR
  • Herráez BR

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 99-122) - 1/1/2021

10.4018/978-1-7998-8003-5.ch006 Ver en origen

Adapting digital strategies to a new era: A Delphi-based analysis in the fashion industry

  • Muniesa RL
  • Saura JR
  • Díaz-Garrido E

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 192-210) - 1/1/2021

10.4018/978-1-7998-8003-5.ch011 Ver en origen

Innovation and Creativity in the Mobile Applications Industry: A Case Study of Mobile Health Applications (e-Health Apps)

  • Palos-Sánchez P
  • Saura JR
  • Álvarez-García J

Innovation, Technology And Knowledge Management (p. 121-135) - 1/1/2019

10.1007/978-3-319-99590-8_7 Ver en origen

  • ISSN 21975698

Social media and user-generated content as a teaching innovation tool in universities

  • Mora-Cruz A
  • Saura JR
  • Palos-Sanchez PR

Teaching Innovation in University Education: Case Studies and Main Practices (p. 52-67) - 1/1/2022

10.4018/978-1-6684-4441-2.ch004 Ver en origen

University Incubators May Be Socially Valuable, but How Effective Are They? A Case Study on Business Incubators at Universities

  • Bennett, Dag
  • Perez-Bustamante Yabar, Diana
  • Ramon Saura, Jose;

Entrepreneurial Universities: Exploring The Academic And Innovative Dimensions Of Entrepreneurship In Higher Education (p. 165-177) - 1/1/2017

10.1007/978-3-319-47949-1_11 Ver en origen

A Teaching Guide for the Use of Artificial Intelligence Tools at Universities

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 309-321) - 21/2/2022

10.4018/978-1-7998-9609-8.ch017 Ver en origen

  • ISSN 23269103

Activism in the Digital Age

  • Holgado-Ruiz, Laura
  • Saura, José Ramón
  • Rodríguez Herráez, Beatriz

Research Anthology On Social Media's Influence On Government, Politics, And Social Movements (p. 1-24) - 3/10/2022

10.4018/978-1-6684-7472-3.ch001 Ver en origen

Digital Marketing Strategies Based on the E-Business Model

  • Saura, Jose Ramon
  • Palos-Sanchez, Pedro R.
  • Correia, Marisol B.

Management And Inter/Intra Organizational Relationships In The Textile And Apparel Industry,Advances In Logistics, Operations, And Management Science (p. 86-103) - 15/10/2018

10.4018/978-1-5225-7074-5.ch005 Ver en origen

  • ISSN 2327350X

How to Use Artificial Intelligence in Education?

  • Saura, José Ramón

Advances In Electronic Government, Digital Divide, And Regional Development,Handbook Of Research On Artificial Intelligence In Government Practices And Processes (p. 339-352) - 21/2/2022

10.4018/978-1-7998-9609-8.ch019 Ver en origen

  • ISSN 23269103

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

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Última actualización de los datos: 12/08/23 3:02