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Matosas López, Luis luis.matosas@urjc.es

Economía Financiera y Contabilidad e Idioma Moderno / Universidad Rey Juan Carlos

Publications

The Efficiency of Social Network Services Management in Organizations. An In-Depth Analysis Applying Machine Learning Algorithms and Multiple Linear Regressions

  • Matosas-Lopez, Luis
  • Romero-Ania, Alberto;

Applied Sciences-Basel - 1/8/2020

10.3390/app10155167 View at source

  • ISSN 20763417

Assessing Teaching Effectiveness in Blended Learning Methodologies: Validity and Reliability of an Instrument with Behavioral Anchored Rating Scales

  • Matosas-Lopez, Luis
  • Cuevas-Molano, Elena;

Behavioral Sciences - 1/10/2022

10.3390/bs12100394 View at source

  • ISSN 2076328X

Bibliometric analysis of studies of brand content strategy within social media [Análisis bibliométrico de estudios sobre la estrategia de contenidos de marca en los medios sociales]

  • Cuevas-Molano E
  • Sánchez Cid M
  • Matosas-López L

Comunicacion Y Sociedad - 1/1/2019

10.32870/cys.v2019i0.7441 View at source

  • ISSN 02140039

Variables of Twitter's brand activity that influence audience spreading behavior of branded content

  • Matosas Lopez, Luis;

Esic Market (p. 455-476) - 1/12/2018

10.7200/esicm.161.0493.1i View at source

  • ISSN 02121867

Core behavioral aspects of university professors in Student Evaluation of Teaching (SET) for blended learning models [Aspectos de comportamiento básico del profesor universitario en los procesos de valoración docente para modalidades blended learning]

  • Matosas L

Espacios - 1/1/2018

  • ISSN 07981015
  • iMarina

What drives students' satisfaction with instruction? [¿De qué depende la satisfacción del alumnado con la actividad docente?]

  • Leguey Galán S
  • Leguey Galán S
  • Matosas López L

Espacios - 1/1/2018

  • ISSN 07981015
  • iMarina

How to deal with the problem of loss of behavioral information during the construction of Behaviorally Anchored Rating Scales (BARS). The teaching efficiency assessment case in the university context [Cómo resolver el problema de pérdida de información conductual en el diseño de Behaviorally Anchored Rating Scales-BARS. El caso de la medición de la eficiencia docente en el contexto universitario]

  • Matosas-López L
  • Leguey-Galán S
  • Leguey-Galán S

Espacios - 1/1/2019

  • ISSN 07981015
  • iMarina

Factors Increasing Consumer Engagement of Branded Content in Instagram

  • Cuevas-Molano, Elena
  • Matosas-Lopez, Luis
  • Bernal-Bravo, Cesar;

Ieee Access (p. 143531-143548) - 1/1/2021

10.1109/access.2021.3121186 View at source

  • ISSN 21693536

Can the use patterns of social networks in university students predict the utility perceived in digital educational resources?

  • Gomez-Garcia, Melchor
  • Soto-Varela, Roberto
  • Boumadan, Moussa
  • Matosas-Lopez, Luis;

Interactive Learning Environments (p. 1279-1292) - 14/10/2020

10.1080/10494820.2020.1830120 View at source

  • ISSN 10494820

The management of digital marketing strategies in social network services: A comparison between American and European organizations

  • Matosas-López L

Journal Of Open Innovation: Technology, Market, And Complexity (p. 1-17) - 1/1/2021

10.3390/joitmc7010065 View at source

  • ISSN 21998531

This researcher has no books.

Approach to social media marketing strategies in different world regions: A descriptive study

  • Matosas-López L
  • Alvarez RB

Advanced Digital Marketing Strategies in a Data-Driven Era (p. 261-285) - 1/1/2021

10.4018/978-1-7998-8003-5.ch015 View at source

Quality systems for a responsible management in the university: Measuring the performance of teaching staff

  • Matosas-López L
  • Soto-Varela R
  • Gómez-García M
  • Boumadan M

Sustainable and Responsible Entrepreneurship and Key Drivers of Performance (p. 102-124) - 1/1/2021

10.4018/978-1-7998-7951-0.ch006 View at source

This researcher has no conferences.

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 3/18/24 11:06 PM