Ballestar de las Heras, María Teresa teresa.ballestar@urjc.es
Publications
- Articles 14
- Books 0
- Book chapters 0
- Conferences 1
- Working papers 0
- Technical reports 0
- Research projects 0
- Supervised theses 0
- Patent or software license 0
Is the transposition of EU directives homogeneous? An AI counterfactual example
- Teresa Ballestar, Maria
- Sainz, Jorge
- Sanz, Ismael;
Applied Economics Letters (p. 2015-2019) - 1/1/2022
10.1080/13504851.2021.1967860 View at source
- ISSN 13504851
From Ignorance to Distrust: The Public "Discovery" of COVID-19 Around International Women's Day in Spain
- Martin-Llaguno, Marta
- Teresa Ballestar, Maria
- Sainz, Jorge
- Cuerdo-Mir, Miguel;
International Journal Of Communication (p. 409-436) - 1/1/2022
- ISSN 19328036
- iMarina
Why is your company not robotic? The technology and human capital needed by firms to become robotic
- Teresa Ballestar, Maria
- Garcia-Lazaro, Aida
- Sainz, Jorge
- Sanz, Ismael;
JOURNAL OF BUSINESS RESEARCH (p. 328-343) - 1/3/2022
10.1016/j.jbusres.2021.12.061 View at source
- ISSN 01482963
Knowledge, robots and productivity in SMEs: Explaining the second digital wave
- Teresa Ballestar, Maria
- Diaz-Chao, Angel
- Sainz, Jorge
- Torrent-Sellens, Joan;
Journal Of Business Research (p. 119-131) - 1/1/2020
10.1016/j.jbusres.2019.11.017 View at source
- ISSN 01482963
Consumer behavior on cashback websites: Network strategies
- Teresa Ballestar, Maria
- Grau-Carles, Pilar
- Sainz, Jorge;
Journal Of Business Research (p. 2101-2107) - 1/6/2016
10.1016/j.jbusres.2015.12.015 View at source
- ISSN 01482963
Customer segmentation in e-commerce: Applications to the cashback business model
- Teresa Ballestar, Maria
- Grau-Carles, Pilar
- Sainz, Jorge;
Journal Of Business Research (p. 407-414) - 1/7/2018
10.1016/j.jbusres.2017.11.047 View at source
- ISSN 01482963
Productivity and employment effects of digital complementarities
- Ballestar, Maria Teresa
- Camina, Ester
- Diaz-Chao, Angel
- Torrent-Sellens, Joan;
Journal Of Innovation & Knowledge (p. 177-190) - 1/9/2021
10.1016/j.jik.2020.10.006 View at source
- ISSN 2444569X
Segmenting the Future of E-Commerce, One Step at a Time
- Teresa Ballestar, Maria;
Journal Of Theoretical And Applied Electronic Commerce Research (p. I-III) - 1/5/2021
10.4067/s0718-18762021000200101 View at source
- ISSN 07181876
Social Networks on Cashback Websites
- Teresa Ballestar, Maria
- Sainz, Jorge
- Torrent-Sellens, Joan;
Psychology & Marketing (p. 1039-1045) - 1/12/2016
10.1002/mar.20937 View at source
- ISSN 15206793
An artificial intelligence analysis of climate-change influencers' marketing on Twitter
- Teresa Ballestar, Maria
- Martin-Llaguno, Marta
- Sainz, Jorge;
Psychology & Marketing (p. 2273-2283) - 6/10/2022
10.1002/mar.21735 View at source
- ISSN 15206793
This researcher has no books.
This researcher has no book chapters.
Predicting customer quality in e-commerce social networks: a machine learning approach
- Teresa Ballestar, Maria
- Grau-Carles, Pilar
- Sainz, Jorge;
Review Of Managerial Science (p. 589-603) - 1/6/2019
10.1007/s11846-018-0316-x View at source
- ISSN 18636683
This researcher has no working papers.
This researcher has no technical reports.
This researcher has no research projects.
This researcher has no supervised thesis.
This researcher has no patents or software licenses.
Researcher profiles
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