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Reinares Lara, Pedro José pedro.reinares@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

ANTECEDENTS TO MARKET ORIENTATION IN THE WORKER COOPERATIVE ORGANIZATION: THE MONDRAGON GROUP

  • Agirre, Izaskun
  • Reinares, Pedro
  • Agirre, Amaia;

Annals Of Public And Cooperative Economics (p. 387-408) - 1/9/2014

10.1111/apce.12044 View at source

  • ISSN 14678292

The right wine taster: Identifying individuals high in emergent nature to develop new market-oriented products

  • Juaneda-Ayensa, Emma
  • Olarte-Pascual, Cristina
  • Reinares-Lara, Eva
  • Reinares-Lara, Pedro;

British Food Journal (p. 675-696) - 1/1/2019

10.1108/bfj-05-2018-0303 View at source

  • ISSN 0007070X

How does the radio spokesperson's voice influence credibility?

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva
  • Reinares-Lara, Pedro;

Communications-European Journal Of Communication Research (p. 151-172) - 1/4/2017

10.1515/commun-2017-0015 View at source

  • ISSN 16134087

A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva
  • Reinares-Lara, Pedro;

Cuadernos De Gestion (p. 15-36) - 1/1/2017

10.5295/cdg.150535er View at source

  • ISSN 19882157

Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions

  • Ponzoa Casado, Jose Manuel
  • Reinares Lara, Pedro;

Cuadernos De Gestion (p. 197-213) - 1/1/2010

10.5295/cdg.100206jp View at source

  • ISSN 19882157

Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study

  • Reinares Lara P
  • Manuel Ponzoa J

Direct Marketing (p. 159-173) - 1/1/2008

10.1108/17505930810899311 View at source

  • ISSN 17505933

OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY

  • Reinares-Lara, Pedro
  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva;

E & M Ekonomie A Management (p. 189-205) - 1/1/2019

10.15240/tul/001/2019-1-013 View at source

  • ISSN 12123609

Leading brands and distributors: Good Collaborative practices

  • Reinares Lara, Pedro;

Esic Market (p. 253-257) - 1/8/2011

  • ISSN 02121867
  • iMarina

The Cognitive Dimension and the Affective Dimension in the Patient's Experience

  • Reinares-Lara, P.
  • Rodríguez-Fuertes, A.
  • Garcia-Henche, B.

Frontiers In Psychology - 25/9/2019

Editor: Frontiers Media S.A.

10.3389/fpsyg.2019.02177 View at source

  • ISSN 16641078
  • ISSN/ISBN 1664-1078

Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?

  • Villace-Molinero, Teresa
  • Reinares-Lara, Pedro
  • Reinares-Lara, Eva;

Frontiers In Psychology - 23/2/2016

10.3389/fpsyg.2016.00204 View at source

  • ISSN 16641078

This researcher has no books.

This researcher has no book chapters.

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

  • Reinares-Lara, Pedro
  • Ortiz-de-Urbina-Criado, Marta;

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 9/15/23 11:34 PM