Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis

Journal Of Media Economics (p. 153-166) - 1/12/2016

10.1080/08997764.2016.1239621 View at source

• ISSN 15327736

• iMarina

Using Radio Advertising to Promote Blood Donation

Journal Of Nonprofit And Public Sector Marketing (p. 52-73) - 1/1/2018

10.1080/10495142.2017.1326340 View at source

• ISSN 15406997

• iMarina

The right wine taster: Identifying individuals high in emergent nature to develop new market-oriented products

British Food Journal (p. 675-696) - 1/1/2019

10.1108/bfj-05-2018-0303 View at source

• ISSN 0007070X

• iMarina

The Cognitive Dimension and the Affective Dimension in the Patient's Experience

Frontiers In Psychology - 25/9/2019

Editor: Frontiers Media S.A.

10.3389/fpsyg.2019.02177 View at source

• ISSN 16641078
• ISSN/ISBN 1664-1078

• Dialnet
• iMarina

Spot Length and Unaided Recall in Television Optimizing Media Planning Variables In Advertising Breaks

Journal Of Advertising Research (p. 274-+) - 1/9/2016

10.2501/jar-2016-035 View at source

• ISSN 00218499

• iMarina

OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY

E & M Ekonomie A Management (p. 189-205) - 1/1/2019

10.15240/tul/001/2019-1-013 View at source

• ISSN 12123609

• iMarina

Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?

Frontiers In Psychology - 23/2/2016

10.3389/fpsyg.2016.00204 View at source

• ISSN 16641078

• iMarina

Managing point of purchase advertising: Effectiveness in terms of recall and recognition

Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019

10.1016/j.jretconser.2019.04.004 View at source

• ISSN 09696989

• iMarina

Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions

Cuadernos De Gestion (p. 197-213) - 1/1/2010

10.5295/cdg.100206jp View at source

• ISSN 19882157

• iMarina

Leading brands and distributors: Good Collaborative practices

Esic Market (p. 253-257) - 1/8/2011

• ISSN 02121867

• iMarina

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

• iMarina