Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender [Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyente]

Spanish Journal Of Marketing - Esic (p. 63-71) - 1/1/2017

10.1016/j.sjme.2017.02.001 Ver en origen

• ISSN 24449695

• iMarina

Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group

Review Of Radical Political Economics (p. 345-367) - 1/9/2015

10.1177/0486613414542770 Ver en origen

• ISSN 04866134

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Managing point of purchase advertising: Effectiveness in terms of recall and recognition

Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019

10.1016/j.jretconser.2019.04.004 Ver en origen

• ISSN 09696989

• iMarina

Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain

Journal Of Retailing And Consumer Services (p. 29-36) - 1/5/2018

10.1016/j.jretconser.2018.01.007 Ver en origen

• ISSN 09696989

• iMarina

Using Radio Advertising to Promote Blood Donation

Journal Of Nonprofit And Public Sector Marketing (p. 52-73) - 1/1/2018

10.1080/10495142.2017.1326340 Ver en origen

• ISSN 15406997

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Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis

Journal Of Media Economics (p. 153-166) - 1/12/2016

10.1080/08997764.2016.1239621 Ver en origen

• ISSN 15327736

• iMarina

Spot Length and Unaided Recall in Television Optimizing Media Planning Variables In Advertising Breaks

Journal Of Advertising Research (p. 274-+) - 1/9/2016

10.2501/jar-2016-035 Ver en origen

• ISSN 00218499

• iMarina

Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study

Jmm International Journal On Media Management (p. 161-175) - 1/1/2013

10.1080/14241277.2013.767260 Ver en origen

• ISSN 14241277

• iMarina

Effectiveness of advertising formats in television

International Journal Of Internet Marketing And Advertising (p. 85-102) - 1/1/2015

10.1504/ijima.2015.070714 Ver en origen

• ISSN 17418100

• iMarina

EXECUTIVE INSIGHT Methods of improving the physical spaces of banking establishments

International Journal Of Bank Marketing (p. 376-389) - 1/1/2012

10.1108/02652321211247426 Ver en origen

• ISSN 02652323

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LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

• iMarina