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Reinares Lara, Pedro José pedro.reinares@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis

  • Arrazola, Maria
  • de Hevia, Jose
  • Reinares, Pedro;

Journal Of Media Economics (p. 153-166) - 1/12/2016

10.1080/08997764.2016.1239621 Ver en origen

  • ISSN 15327736

Using Radio Advertising to Promote Blood Donation

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva
  • Reinares-Lara, Pedro;

Journal Of Nonprofit And Public Sector Marketing (p. 52-73) - 1/1/2018

10.1080/10495142.2017.1326340 Ver en origen

  • ISSN 15406997

The right wine taster: Identifying individuals high in emergent nature to develop new market-oriented products

  • Juaneda-Ayensa, Emma
  • Olarte-Pascual, Cristina
  • Reinares-Lara, Eva
  • Reinares-Lara, Pedro;

British Food Journal (p. 675-696) - 1/1/2019

10.1108/bfj-05-2018-0303 Ver en origen

  • ISSN 0007070X

The Cognitive Dimension and the Affective Dimension in the Patient's Experience

  • Reinares-Lara, P.
  • Rodríguez-Fuertes, A.
  • Garcia-Henche, B.

Frontiers In Psychology - 25/9/2019

Editor: Frontiers Media S.A.

10.3389/fpsyg.2019.02177 Ver en origen

  • ISSN 16641078
  • ISSN/ISBN 1664-1078

Spot Length and Unaided Recall in Television Optimizing Media Planning Variables In Advertising Breaks

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Pedro
  • Reinares-Lara, Eva;

Journal Of Advertising Research (p. 274-+) - 1/9/2016

10.2501/jar-2016-035 Ver en origen

  • ISSN 00218499

OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY

  • Reinares-Lara, Pedro
  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva;

E & M Ekonomie A Management (p. 189-205) - 1/1/2019

10.15240/tul/001/2019-1-013 Ver en origen

  • ISSN 12123609

Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?

  • Villace-Molinero, Teresa
  • Reinares-Lara, Pedro
  • Reinares-Lara, Eva;

Frontiers In Psychology - 23/2/2016

10.3389/fpsyg.2016.00204 Ver en origen

  • ISSN 16641078

Managing point of purchase advertising: Effectiveness in terms of recall and recognition

  • Reinares-Lara, Pedro
  • Martin-Santana, Josefa D.;

Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019

10.1016/j.jretconser.2019.04.004 Ver en origen

  • ISSN 09696989

Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions

  • Ponzoa Casado, Jose Manuel
  • Reinares Lara, Pedro;

Cuadernos De Gestion (p. 197-213) - 1/1/2010

10.5295/cdg.100206jp Ver en origen

  • ISSN 19882157

Leading brands and distributors: Good Collaborative practices

  • Reinares Lara, Pedro;

Esic Market (p. 253-257) - 1/8/2011

  • ISSN 02121867
  • iMarina

Este/a investigador/a no tiene libros.

Este/a investigador/a no tiene capítulos de libro.

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

  • Reinares-Lara, Pedro
  • Ortiz-de-Urbina-Criado, Marta;

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

  • iMarina

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Este/a investigador/a no tiene proyectos de investigación.

Este/a investigador/a no tiene tesis dirigidas.

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 15/09/23 23:34