Reinares Lara, Pedro José pedro.reinares@urjc.es
Actividades
- Artículos 22
- Libros 0
- Capítulos de libro 0
- Congresos 1
- Documentos de trabajo 0
- Informes técnicos 0
- Proyectos de investigación 0
- Tesis dirigidas 0
- Patentes o licencias de software 0
Do new forms of television advertising occasion better recall than traditional advertising spots?
- Arrazola, Maria
- de Hevia, Jose
- Reinares, Pedro
- Reinares Lara, Ricardo;
International Journal Of Advertising (p. 281-300) - 1/1/2013
10.2501/ija-32-2-281-300 Ver en origen
- ISSN 02650487
LEGAL ASPECTS OF THE PUBLICITY IN TELEVISION AND THE DEFENSE OF RIGHT LSO OF THE HEARINGS
- Reinares Lara, Pedro J.
- Reinares Lara, Eva Marina;
Icono 14 - 1/12/2007
- ISSN 16978293
- iMarina
Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
- Villace-Molinero, Teresa
- Reinares-Lara, Pedro
- Reinares-Lara, Eva;
Frontiers In Psychology - 23/2/2016
10.3389/fpsyg.2016.00204 Ver en origen
- ISSN 16641078
The Cognitive Dimension and the Affective Dimension in the Patient's Experience
- Reinares-Lara, P.
- Rodríguez-Fuertes, A.
- Garcia-Henche, B.
Frontiers In Psychology - 25/9/2019
Editor: Frontiers Media S.A.
10.3389/fpsyg.2019.02177 Ver en origen
- ISSN 16641078
- ISSN/ISBN 1664-1078
Leading brands and distributors: Good Collaborative practices
- Reinares Lara, Pedro;
Esic Market (p. 253-257) - 1/8/2011
- ISSN 02121867
- iMarina
OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY
- Reinares-Lara, Pedro
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva;
E & M Ekonomie A Management (p. 189-205) - 1/1/2019
10.15240/tul/001/2019-1-013 Ver en origen
- ISSN 12123609
Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study
- Reinares Lara P
- Manuel Ponzoa J
Direct Marketing (p. 159-173) - 1/1/2008
10.1108/17505930810899311 Ver en origen
- ISSN 17505933
A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
Cuadernos De Gestion (p. 15-36) - 1/1/2017
10.5295/cdg.150535er Ver en origen
- ISSN 19882157
Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions
- Ponzoa Casado, Jose Manuel
- Reinares Lara, Pedro;
Cuadernos De Gestion (p. 197-213) - 1/1/2010
10.5295/cdg.100206jp Ver en origen
- ISSN 19882157
How does the radio spokesperson's voice influence credibility?
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
Communications-European Journal Of Communication Research (p. 151-172) - 1/4/2017
10.1515/commun-2017-0015 Ver en origen
- ISSN 16134087
Este/a investigador/a no tiene libros.
Este/a investigador/a no tiene capítulos de libro.
LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM
- Reinares-Lara, Pedro
- Ortiz-de-Urbina-Criado, Marta;
INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011
- iMarina
Este/a investigador/a no tiene documentos de trabajo.
Este/a investigador/a no tiene informes técnicos.
Este/a investigador/a no tiene proyectos de investigación.
Este/a investigador/a no tiene tesis dirigidas.
Este/a investigador/a no tiene patentes o licencias de software.
Perfiles de investigador/a
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ORCID
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Scopus Author ID