Reinares Lara, Pedro José pedro.reinares@urjc.es
Actividades
- Artículos 22
- Libros 0
- Capítulos de libro 0
- Congresos 1
- Documentos de trabajo 0
- Informes técnicos 0
- Proyectos de investigación 0
- Tesis dirigidas 0
- Patentes o licencias de software 0
Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
- Villace-Molinero, Teresa
- Reinares-Lara, Pedro
- Reinares-Lara, Eva;
Frontiers In Psychology - 23/2/2016
10.3389/fpsyg.2016.00204 Ver en origen
- ISSN 16641078
Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis
- Arrazola, Maria
- de Hevia, Jose
- Reinares, Pedro;
Journal Of Media Economics (p. 153-166) - 1/12/2016
10.1080/08997764.2016.1239621 Ver en origen
- ISSN 15327736
Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group
- Agirre, Izaskun
- Reinares, Pedro
- Freundlich, Fred;
Review Of Radical Political Economics (p. 345-367) - 1/9/2015
10.1177/0486613414542770 Ver en origen
- ISSN 04866134
Effectiveness of advertising formats in television
- Martín-Santana JD
- Reinares-Lara E
- Reinares-Lara P
International Journal Of Internet Marketing And Advertising (p. 85-102) - 1/1/2015
10.1504/ijima.2015.070714 Ver en origen
- ISSN 17418100
ANTECEDENTS TO MARKET ORIENTATION IN THE WORKER COOPERATIVE ORGANIZATION: THE MONDRAGON GROUP
- Agirre, Izaskun
- Reinares, Pedro
- Agirre, Amaia;
Annals Of Public And Cooperative Economics (p. 387-408) - 1/9/2014
10.1111/apce.12044 Ver en origen
- ISSN 14678292
Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study
- Reinares, Pedro
- Reinares, Ricardo;
Jmm International Journal On Media Management (p. 161-175) - 1/1/2013
10.1080/14241277.2013.767260 Ver en origen
- ISSN 14241277
Do new forms of television advertising occasion better recall than traditional advertising spots?
- Arrazola, Maria
- de Hevia, Jose
- Reinares, Pedro
- Reinares Lara, Ricardo;
International Journal Of Advertising (p. 281-300) - 1/1/2013
10.2501/ija-32-2-281-300 Ver en origen
- ISSN 02650487
EXECUTIVE INSIGHT Methods of improving the physical spaces of banking establishments
- Reinares, Pedro
- Garcia, Luis;
International Journal Of Bank Marketing (p. 376-389) - 1/1/2012
10.1108/02652321211247426 Ver en origen
- ISSN 02652323
Leading brands and distributors: Good Collaborative practices
- Reinares Lara, Pedro;
Esic Market (p. 253-257) - 1/8/2011
- ISSN 02121867
- iMarina
Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions
- Ponzoa Casado, Jose Manuel
- Reinares Lara, Pedro;
Cuadernos De Gestion (p. 197-213) - 1/1/2010
10.5295/cdg.100206jp Ver en origen
- ISSN 19882157
Este/a investigador/a no tiene libros.
Este/a investigador/a no tiene capítulos de libro.
LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM
- Reinares-Lara, Pedro
- Ortiz-de-Urbina-Criado, Marta;
INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011
- iMarina
Este/a investigador/a no tiene documentos de trabajo.
Este/a investigador/a no tiene informes técnicos.
Este/a investigador/a no tiene proyectos de investigación.
Este/a investigador/a no tiene tesis dirigidas.
Este/a investigador/a no tiene patentes o licencias de software.
Perfiles de investigador/a
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ORCID
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Scopus Author ID