Reinares Lara, Pedro José pedro.reinares@urjc.es
Actividades
- Artículos 22
- Libros 0
- Capítulos de libro 0
- Congresos 1
- Documentos de trabajo 0
- Informes técnicos 0
- Proyectos de investigación 0
- Tesis dirigidas 0
- Patentes o licencias de software 0
A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
Cuadernos De Gestion (p. 15-36) - 1/1/2017
10.5295/cdg.150535er Ver en origen
- ISSN 19882157
ANTECEDENTS TO MARKET ORIENTATION IN THE WORKER COOPERATIVE ORGANIZATION: THE MONDRAGON GROUP
- Agirre, Izaskun
- Reinares, Pedro
- Agirre, Amaia;
Annals Of Public And Cooperative Economics (p. 387-408) - 1/9/2014
10.1111/apce.12044 Ver en origen
- ISSN 14678292
Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study
- Reinares, Pedro
- Reinares, Ricardo;
Jmm International Journal On Media Management (p. 161-175) - 1/1/2013
10.1080/14241277.2013.767260 Ver en origen
- ISSN 14241277
Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain
- Fernandez, Alberto Ibanez
- Reinares Lara, Pedro
- Cortinas Ugalde, Monica
- Sisodia, Gyanendra Singh;
Journal Of Retailing And Consumer Services (p. 29-36) - 1/5/2018
10.1016/j.jretconser.2018.01.007 Ver en origen
- ISSN 09696989
Do new forms of television advertising occasion better recall than traditional advertising spots?
- Arrazola, Maria
- de Hevia, Jose
- Reinares, Pedro
- Reinares Lara, Ricardo;
International Journal Of Advertising (p. 281-300) - 1/1/2013
10.2501/ija-32-2-281-300 Ver en origen
- ISSN 02650487
Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group
- Agirre, Izaskun
- Reinares, Pedro
- Freundlich, Fred;
Review Of Radical Political Economics (p. 345-367) - 1/9/2015
10.1177/0486613414542770 Ver en origen
- ISSN 04866134
EXECUTIVE INSIGHT Methods of improving the physical spaces of banking establishments
- Reinares, Pedro
- Garcia, Luis;
International Journal Of Bank Marketing (p. 376-389) - 1/1/2012
10.1108/02652321211247426 Ver en origen
- ISSN 02652323
Effectiveness of advertising formats in television
- Martín-Santana JD
- Reinares-Lara E
- Reinares-Lara P
International Journal Of Internet Marketing And Advertising (p. 85-102) - 1/1/2015
10.1504/ijima.2015.070714 Ver en origen
- ISSN 17418100
Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study
- Reinares Lara P
- Manuel Ponzoa J
Direct Marketing (p. 159-173) - 1/1/2008
10.1108/17505930810899311 Ver en origen
- ISSN 17505933
How does the radio spokesperson's voice influence credibility?
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
Communications-European Journal Of Communication Research (p. 151-172) - 1/4/2017
10.1515/commun-2017-0015 Ver en origen
- ISSN 16134087
Este/a investigador/a no tiene libros.
Este/a investigador/a no tiene capítulos de libro.
LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM
- Reinares-Lara, Pedro
- Ortiz-de-Urbina-Criado, Marta;
INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011
- iMarina
Este/a investigador/a no tiene documentos de trabajo.
Este/a investigador/a no tiene informes técnicos.
Este/a investigador/a no tiene proyectos de investigación.
Este/a investigador/a no tiene tesis dirigidas.
Este/a investigador/a no tiene patentes o licencias de software.
Perfiles de investigador/a
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ORCID
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Scopus Author ID