Reinares Lara, Pedro José pedro.reinares@urjc.es
Publications
- Articles 22
- Books 0
- Book chapters 0
- Conferences 1
- Working papers 0
- Technical reports 0
- Research projects 0
- Supervised theses 0
- Patent or software license 0
LEGAL ASPECTS OF THE PUBLICITY IN TELEVISION AND THE DEFENSE OF RIGHT LSO OF THE HEARINGS
- Reinares Lara, Pedro J.
- Reinares Lara, Eva Marina;
Icono 14 - 1/12/2007
- ISSN 16978293
- iMarina
Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study
- Reinares Lara P
- Manuel Ponzoa J
Direct Marketing (p. 159-173) - 1/1/2008
10.1108/17505930810899311 View at source
- ISSN 17505933
Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions
- Ponzoa Casado, Jose Manuel
- Reinares Lara, Pedro;
Cuadernos De Gestion (p. 197-213) - 1/1/2010
10.5295/cdg.100206jp View at source
- ISSN 19882157
Leading brands and distributors: Good Collaborative practices
- Reinares Lara, Pedro;
Esic Market (p. 253-257) - 1/8/2011
- ISSN 02121867
- iMarina
EXECUTIVE INSIGHT Methods of improving the physical spaces of banking establishments
- Reinares, Pedro
- Garcia, Luis;
International Journal Of Bank Marketing (p. 376-389) - 1/1/2012
10.1108/02652321211247426 View at source
- ISSN 02652323
Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study
- Reinares, Pedro
- Reinares, Ricardo;
Jmm International Journal On Media Management (p. 161-175) - 1/1/2013
10.1080/14241277.2013.767260 View at source
- ISSN 14241277
Do new forms of television advertising occasion better recall than traditional advertising spots?
- Arrazola, Maria
- de Hevia, Jose
- Reinares, Pedro
- Reinares Lara, Ricardo;
International Journal Of Advertising (p. 281-300) - 1/1/2013
10.2501/ija-32-2-281-300 View at source
- ISSN 02650487
ANTECEDENTS TO MARKET ORIENTATION IN THE WORKER COOPERATIVE ORGANIZATION: THE MONDRAGON GROUP
- Agirre, Izaskun
- Reinares, Pedro
- Agirre, Amaia;
Annals Of Public And Cooperative Economics (p. 387-408) - 1/9/2014
10.1111/apce.12044 View at source
- ISSN 14678292
Effectiveness of advertising formats in television
- Martín-Santana JD
- Reinares-Lara E
- Reinares-Lara P
International Journal Of Internet Marketing And Advertising (p. 85-102) - 1/1/2015
10.1504/ijima.2015.070714 View at source
- ISSN 17418100
Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group
- Agirre, Izaskun
- Reinares, Pedro
- Freundlich, Fred;
Review Of Radical Political Economics (p. 345-367) - 1/9/2015
10.1177/0486613414542770 View at source
- ISSN 04866134
This researcher has no books.
This researcher has no book chapters.
LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM
- Reinares-Lara, Pedro
- Ortiz-de-Urbina-Criado, Marta;
INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011
- iMarina
This researcher has no working papers.
This researcher has no technical reports.
This researcher has no research projects.
This researcher has no supervised thesis.
This researcher has no patents or software licenses.
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