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Reinares Lara, Pedro José pedro.reinares@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study

  • Reinares Lara P
  • Manuel Ponzoa J

Direct Marketing (p. 159-173) - 1/1/2008

10.1108/17505930810899311 View at source

  • ISSN 17505933

LEGAL ASPECTS OF THE PUBLICITY IN TELEVISION AND THE DEFENSE OF RIGHT LSO OF THE HEARINGS

  • Reinares Lara, Pedro J.
  • Reinares Lara, Eva Marina;

Icono 14 - 1/12/2007

  • ISSN 16978293
  • iMarina

This researcher has no books.

This researcher has no book chapters.

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

  • Reinares-Lara, Pedro
  • Ortiz-de-Urbina-Criado, Marta;

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 9/15/23 11:34 PM