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Reinares Lara, Pedro José pedro.reinares@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Managing point of purchase advertising: Effectiveness in terms of recall and recognition

  • Reinares-Lara, Pedro
  • Martin-Santana, Josefa D.;

Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019

10.1016/j.jretconser.2019.04.004 View at source

  • ISSN 09696989

The Cognitive Dimension and the Affective Dimension in the Patient's Experience

  • Reinares-Lara, P.
  • Rodríguez-Fuertes, A.
  • Garcia-Henche, B.

Frontiers In Psychology - 25/9/2019

Editor: Frontiers Media S.A.

10.3389/fpsyg.2019.02177 View at source

  • ISSN 16641078
  • ISSN/ISBN 1664-1078

This researcher has no books.

This researcher has no book chapters.

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

  • Reinares-Lara, Pedro
  • Ortiz-de-Urbina-Criado, Marta;

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 9/15/23 11:34 PM