Reinares Lara, Pedro José pedro.reinares@urjc.es
Publications
- Articles 22
- Books 0
- Book chapters 0
- Conferences 1
- Working papers 0
- Technical reports 0
- Research projects 0
- Supervised theses 0
- Patent or software license 0
Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender [Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyente]
- Martín-Santana JD
- Reinares-Lara E
- Reinares-Lara P
Spanish Journal Of Marketing - Esic (p. 63-71) - 1/1/2017
10.1016/j.sjme.2017.02.001 View at source
- ISSN 24449695
LEGAL ASPECTS OF THE PUBLICITY IN TELEVISION AND THE DEFENSE OF RIGHT LSO OF THE HEARINGS
- Reinares Lara, Pedro J.
- Reinares Lara, Eva Marina;
Icono 14 - 1/12/2007
- ISSN 16978293
- iMarina
Leading brands and distributors: Good Collaborative practices
- Reinares Lara, Pedro;
Esic Market (p. 253-257) - 1/8/2011
- ISSN 02121867
- iMarina
Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions
- Ponzoa Casado, Jose Manuel
- Reinares Lara, Pedro;
Cuadernos De Gestion (p. 197-213) - 1/1/2010
10.5295/cdg.100206jp View at source
- ISSN 19882157
Managing point of purchase advertising: Effectiveness in terms of recall and recognition
- Reinares-Lara, Pedro
- Martin-Santana, Josefa D.;
Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019
10.1016/j.jretconser.2019.04.004 View at source
- ISSN 09696989
Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
- Villace-Molinero, Teresa
- Reinares-Lara, Pedro
- Reinares-Lara, Eva;
Frontiers In Psychology - 23/2/2016
10.3389/fpsyg.2016.00204 View at source
- ISSN 16641078
OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY
- Reinares-Lara, Pedro
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva;
E & M Ekonomie A Management (p. 189-205) - 1/1/2019
10.15240/tul/001/2019-1-013 View at source
- ISSN 12123609
Spot Length and Unaided Recall in Television Optimizing Media Planning Variables In Advertising Breaks
- Martin-Santana, Josefa D.
- Reinares-Lara, Pedro
- Reinares-Lara, Eva;
Journal Of Advertising Research (p. 274-+) - 1/9/2016
10.2501/jar-2016-035 View at source
- ISSN 00218499
The Cognitive Dimension and the Affective Dimension in the Patient's Experience
- Reinares-Lara, P.
- Rodríguez-Fuertes, A.
- Garcia-Henche, B.
Frontiers In Psychology - 25/9/2019
Editor: Frontiers Media S.A.
10.3389/fpsyg.2019.02177 View at source
- ISSN 16641078
- ISSN/ISBN 1664-1078
The right wine taster: Identifying individuals high in emergent nature to develop new market-oriented products
- Juaneda-Ayensa, Emma
- Olarte-Pascual, Cristina
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
British Food Journal (p. 675-696) - 1/1/2019
10.1108/bfj-05-2018-0303 View at source
- ISSN 0007070X
This researcher has no books.
This researcher has no book chapters.
LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM
- Reinares-Lara, Pedro
- Ortiz-de-Urbina-Criado, Marta;
INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011
- iMarina
This researcher has no working papers.
This researcher has no technical reports.
This researcher has no research projects.
This researcher has no supervised thesis.
This researcher has no patents or software licenses.
Researcher profiles
-
ORCID
-
Scopus Author ID