Do new forms of television advertising occasion better recall than traditional advertising spots?

International Journal Of Advertising (p. 281-300) - 1/1/2013

10.2501/ija-32-2-281-300 View at source

• ISSN 02650487

• iMarina

LEGAL ASPECTS OF THE PUBLICITY IN TELEVISION AND THE DEFENSE OF RIGHT LSO OF THE HEARINGS

Icono 14 - 1/12/2007

• ISSN 16978293

• iMarina

Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?

Frontiers In Psychology - 23/2/2016

10.3389/fpsyg.2016.00204 View at source

• ISSN 16641078

• iMarina

The Cognitive Dimension and the Affective Dimension in the Patient's Experience

Frontiers In Psychology - 25/9/2019

Editor: Frontiers Media S.A.

10.3389/fpsyg.2019.02177 View at source

• ISSN 16641078
• ISSN/ISBN 1664-1078

• Dialnet
• iMarina

Leading brands and distributors: Good Collaborative practices

Esic Market (p. 253-257) - 1/8/2011

• ISSN 02121867

• iMarina

OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY

E & M Ekonomie A Management (p. 189-205) - 1/1/2019

10.15240/tul/001/2019-1-013 View at source

• ISSN 12123609

• iMarina

Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study

Direct Marketing (p. 159-173) - 1/1/2008

10.1108/17505930810899311 View at source

• ISSN 17505933

• iMarina

A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program

Cuadernos De Gestion (p. 15-36) - 1/1/2017

10.5295/cdg.150535er View at source

• ISSN 19882157

• iMarina

Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions

Cuadernos De Gestion (p. 197-213) - 1/1/2010

10.5295/cdg.100206jp View at source

• ISSN 19882157

• iMarina

How does the radio spokesperson's voice influence credibility?

Communications-European Journal Of Communication Research (p. 151-172) - 1/4/2017

10.1515/commun-2017-0015 View at source

• ISSN 16134087

• iMarina