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Reinares Lara, Pedro José pedro.reinares@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

LEGAL ASPECTS OF THE PUBLICITY IN TELEVISION AND THE DEFENSE OF RIGHT LSO OF THE HEARINGS

  • Reinares Lara, Pedro J.
  • Reinares Lara, Eva Marina;

Icono 14 - 1/12/2007

  • ISSN 16978293
  • iMarina

Do new forms of television advertising occasion better recall than traditional advertising spots?

  • Arrazola, Maria
  • de Hevia, Jose
  • Reinares, Pedro
  • Reinares Lara, Ricardo;

International Journal Of Advertising (p. 281-300) - 1/1/2013

10.2501/ija-32-2-281-300 View at source

  • ISSN 02650487

EXECUTIVE INSIGHT Methods of improving the physical spaces of banking establishments

  • Reinares, Pedro
  • Garcia, Luis;

International Journal Of Bank Marketing (p. 376-389) - 1/1/2012

10.1108/02652321211247426 View at source

  • ISSN 02652323

Effectiveness of advertising formats in television

  • Martín-Santana JD
  • Reinares-Lara E
  • Reinares-Lara P

International Journal Of Internet Marketing And Advertising (p. 85-102) - 1/1/2015

10.1504/ijima.2015.070714 View at source

  • ISSN 17418100

Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study

  • Reinares, Pedro
  • Reinares, Ricardo;

Jmm International Journal On Media Management (p. 161-175) - 1/1/2013

10.1080/14241277.2013.767260 View at source

  • ISSN 14241277

Spot Length and Unaided Recall in Television Optimizing Media Planning Variables In Advertising Breaks

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Pedro
  • Reinares-Lara, Eva;

Journal Of Advertising Research (p. 274-+) - 1/9/2016

10.2501/jar-2016-035 View at source

  • ISSN 00218499

Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis

  • Arrazola, Maria
  • de Hevia, Jose
  • Reinares, Pedro;

Journal Of Media Economics (p. 153-166) - 1/12/2016

10.1080/08997764.2016.1239621 View at source

  • ISSN 15327736

Using Radio Advertising to Promote Blood Donation

  • Martin-Santana, Josefa D.
  • Reinares-Lara, Eva
  • Reinares-Lara, Pedro;

Journal Of Nonprofit And Public Sector Marketing (p. 52-73) - 1/1/2018

10.1080/10495142.2017.1326340 View at source

  • ISSN 15406997

Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain

  • Fernandez, Alberto Ibanez
  • Reinares Lara, Pedro
  • Cortinas Ugalde, Monica
  • Sisodia, Gyanendra Singh;

Journal Of Retailing And Consumer Services (p. 29-36) - 1/5/2018

10.1016/j.jretconser.2018.01.007 View at source

  • ISSN 09696989

Managing point of purchase advertising: Effectiveness in terms of recall and recognition

  • Reinares-Lara, Pedro
  • Martin-Santana, Josefa D.;

Journal Of Retailing And Consumer Services (p. 289-296) - 1/7/2019

10.1016/j.jretconser.2019.04.004 View at source

  • ISSN 09696989

This researcher has no books.

This researcher has no book chapters.

LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM

  • Reinares-Lara, Pedro
  • Ortiz-de-Urbina-Criado, Marta;

INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011

  • iMarina

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 9/15/23 11:34 PM