Reinares Lara, Pedro José pedro.reinares@urjc.es
Publications
- Articles 22
- Books 0
- Book chapters 0
- Conferences 1
- Working papers 0
- Technical reports 0
- Research projects 0
- Supervised theses 0
- Patent or software license 0
Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis
- Arrazola, Maria
- de Hevia, Jose
- Reinares, Pedro;
Journal Of Media Economics (p. 153-166) - 1/12/2016
10.1080/08997764.2016.1239621 View at source
- ISSN 15327736
Multi-Vendor Loyalty Programs: Influencing Customer Behavioral Loyalty?
- Villace-Molinero, Teresa
- Reinares-Lara, Pedro
- Reinares-Lara, Eva;
Frontiers In Psychology - 23/2/2016
10.3389/fpsyg.2016.00204 View at source
- ISSN 16641078
Spot Length and Unaided Recall in Television Optimizing Media Planning Variables In Advertising Breaks
- Martin-Santana, Josefa D.
- Reinares-Lara, Pedro
- Reinares-Lara, Eva;
Journal Of Advertising Research (p. 274-+) - 1/9/2016
10.2501/jar-2016-035 View at source
- ISSN 00218499
A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
Cuadernos De Gestion (p. 15-36) - 1/1/2017
10.5295/cdg.150535er View at source
- ISSN 19882157
Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender [Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyente]
- Martín-Santana JD
- Reinares-Lara E
- Reinares-Lara P
Spanish Journal Of Marketing - Esic (p. 63-71) - 1/1/2017
10.1016/j.sjme.2017.02.001 View at source
- ISSN 24449695
How does the radio spokesperson's voice influence credibility?
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
Communications-European Journal Of Communication Research (p. 151-172) - 1/4/2017
10.1515/commun-2017-0015 View at source
- ISSN 16134087
Using Radio Advertising to Promote Blood Donation
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
Journal Of Nonprofit And Public Sector Marketing (p. 52-73) - 1/1/2018
10.1080/10495142.2017.1326340 View at source
- ISSN 15406997
Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain
- Fernandez, Alberto Ibanez
- Reinares Lara, Pedro
- Cortinas Ugalde, Monica
- Sisodia, Gyanendra Singh;
Journal Of Retailing And Consumer Services (p. 29-36) - 1/5/2018
10.1016/j.jretconser.2018.01.007 View at source
- ISSN 09696989
The right wine taster: Identifying individuals high in emergent nature to develop new market-oriented products
- Juaneda-Ayensa, Emma
- Olarte-Pascual, Cristina
- Reinares-Lara, Eva
- Reinares-Lara, Pedro;
British Food Journal (p. 675-696) - 1/1/2019
10.1108/bfj-05-2018-0303 View at source
- ISSN 0007070X
OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER'S INDUSTRY
- Reinares-Lara, Pedro
- Martin-Santana, Josefa D.
- Reinares-Lara, Eva;
E & M Ekonomie A Management (p. 189-205) - 1/1/2019
10.15240/tul/001/2019-1-013 View at source
- ISSN 12123609
This researcher has no books.
This researcher has no book chapters.
LEARNING AVANCED COMPUTER APPLICATIONS IN MARKETING: ON LINE PRACTICE IN A REAL FIRM
- Reinares-Lara, Pedro
- Ortiz-de-Urbina-Criado, Marta;
INTED2011: 5TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (p. 418-425) - 1/1/2011
- iMarina
This researcher has no working papers.
This researcher has no technical reports.
This researcher has no research projects.
This researcher has no supervised thesis.
This researcher has no patents or software licenses.
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