Baños González, Miguel miguel.banos@urjc.es
Publications
- Articles 33
- Books 0
- Book chapters 2
- Conferences 0
- Working papers 0
- Technical reports 0
- Research projects 0
- Supervised theses 1
- Patent or software license 0
¿Cuáles son las debilidades y oportunidades del neuromarketing en la industria publicitaria española?
- Sandro Arrufat Martín
- Miguel Baños González
- Antonio Baraybar Fernández
Visual Review. International Visual Culture Review / Revista Internacional De Cultura (p. 1-2) - 1/1/2022
10.37467/gkarevvisual.v9.3391 View at source
- ISSN 26959631
Web 2.0 Third Sector Communication Trends: Rhetorical Analysis of tropes
- Arroyo Almaraz, Isidoro
- Banos Gonzalez, Miguel;
Icono 14 (p. 331-356) - 1/1/2013
10.7195/ri14.v11i2.556 View at source
- ISSN 16978293
The sequence shot in Berlanga: comedy languages and techniques
- Rajas, Mario
- Barral, Fernando Hernandez
- Banos, Miguel;
Fotocinema: Revista Científica De Cine Y Fotografía (p. 65-90) - 1/1/2023
- ISSN 21720150
- iMarina
The persistence of the product placement in the viewer's memory and its relation with the dramatic structure. A Case study in Alex de la Iglesia cinema [El recuerdo del product placement en el espectador y su relación con la estructura dramática. Estudio de caso en el cine de Alex de la Iglesia]
- Rodríguez TC
- Baños M
Comunicacion Y Sociedad (p. 147-175) - 1/1/2013
- ISSN 02140039
- iMarina
The persistence of the product placement in the viewer's memory and its relation with the dramatic structure. A Case study in Alex de la Iglesia cinema
- Rodriguez, Teresa C.
- Banos, Miguel;
Communication & Society-Spain (p. 147-175) - 1/1/2013
- ISSN 23867876
- iMarina
The broadcast of the music video on YouTube. Analysis of the viral capacity of the video clip
- Banos-Gonzalez, Miguel
- Canorea Tiralaso, Hector
- Rajas Fernandez, Mario;
Revista Latina De Comunicacion Social (p. 117-141) - 1/1/2020
10.4185/rlcs-2020-1452 View at source
- ISSN 11385820
The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development
- Banos-Gonzalez, Miguel
- Baraybar-Fernandez, Antonio
- Rajas-Fernandez, Mario;
Frontiers In Psychology - 3/9/2020
10.3389/fpsyg.2020.02175 View at source
- ISSN 16641078
Teaching in the expanded field: Case study about network learning [Docencia en el campo expandido: Estudio de caso sobre aprendizajes en red]
- García TCR
- González MB
- Fernández MR
Opcion (p. 597-618) - 1/1/2016
- ISSN 10121587
- iMarina
Structures and Archetypal Content in Advertising Communication
- Garcia, F.
- Banos, M.
- Fernandez, P.;
Comunicar (p. 187-194) - 1/10/2011
10.3916/c37-2011-03-11 View at source
- ISSN 11343478
Strategies for dealing with new technological and economic situation of Spanish advertising industry
- Garrido, Pablo
- Fernandez-Fernandez, Paloma
- Banos-Gonzalez, Miguel;
Revista Mediterránea De Comunicación: Mediterranean Journal Of Communication (p. 91-109) - 1/12/2014
10.14198/medcom2014.5.2.07 View at source
- ISSN 1989872X
This researcher has no books.
Translation as a mechanism for the creation of collocations (II): the alternation operor/facio in the Vulgate
- Miguel Baños García
- María Dolores Jiménez López
Collocations In Theoretical And Applied Linguistics: From Classical To Romance Languages (p. 189-234) - 1/1/2022
Editor: Guillermo Escolar Editor
- ISSN/ISBN 9788409473373
- Dialnet
- iMarina
Análisis de técnicas de investigación en neuromarketing
- Mario Rajas Fernández
- Miguel Baños García
- Antonio Baraybar Fernández
X Congreso Universitario Internacional Sobre Contenidos, Investigación, Innovación Y Docencia: (Cuiciid 2020). Libro De Actas - 1/1/2020
- iMarina
This researcher has no conferences.
This researcher has no working papers.
This researcher has no technical reports.
This researcher has no research projects.
La comunicación como vía para revitalizar una marca de moda de lujo. Claves de la era Lagerfeld en CHANEL
- FERNANDEZ FERNANDEZ, PALOMA (Codirector)
- Baños González, Miguel (Tutor) Doctorando: MARINA RODRIGUEZ HERNANDEZ
9/3/2023
- iMarina
This researcher has no patents or software licenses.
Research groups
-
Grupo de investigación consolidado en Comunicación y Cultura Digital de la Universidad Rey Juan Carlos. Ciberimaginario | Research group in Digital Cuture and Communication of the University Rey Juan Carlos. Ciberimaginario.
Role: Colaborador
-
Grupo de Investigación de alto rendimiento en la Comunicación de las Causas Sociales (Solidarydar) de la Universidad Rey Juan Carlos.
Role: Investigador
Researcher profiles
-
ORCID
-
Scopus Author ID
-
Dialnet id