Baños González, Miguel miguel.banos@urjc.es

Publications

¿Cuáles son las debilidades y oportunidades del neuromarketing en la industria publicitaria española?

  • Sandro Arrufat Martín
  • Miguel Baños González
  • Antonio Baraybar Fernández

Visual Review. International Visual Culture Review / Revista Internacional De Cultura (p. 1-2) - 1/1/2022

10.37467/gkarevvisual.v9.3391 View at source

  • ISSN 26959631

Strategies for dealing with new technological and economic situation of Spanish advertising industry

  • Garrido, Pablo
  • Fernandez-Fernandez, Paloma
  • Banos-Gonzalez, Miguel;

Revista Mediterránea De Comunicación: Mediterranean Journal Of Communication (p. 91-109) - 1/12/2014

10.14198/medcom2014.5.2.07 View at source

  • ISSN 1989872X

Analysis of the campaign videos posted by the Third Sector on YouTube

  • Arroyo Almaraz, I.
  • Banos Gonzalez, M.
  • Van-Wyck, C.;

Revista Latina De Comunicacion Social (p. 328-354) - 1/1/2013

10.4185/rlcs-2013-980en View at source

  • ISSN 11385820

Branded Entertainment: Entertainment content as marketing communication tool. A study of its current situation in Spain

  • de Aguilera-Moyano, J.
  • Banos-Gonzalez, M.
  • Ramirez-Perdiguero, J.;

Revista Latina De Comunicacion Social (p. 519-538) - 1/1/2015

10.4185/rlcs-2015-1057 View at source

  • ISSN 11385820

Relación entre emociones y recuerdo en campañas publicitarias de servicio público. Una aproximación desde la neurociencia

  • Antonio Baraybar Fernández
  • Miguel Baños González
  • Mario Rajas Fernández

Revista Latina De Comunicacion Social - 1/1/2023

10.4185/rlcs-2023-1936b View at source

  • ISSN 11385820

Relation between Emotions and Memory Relate in Public Service Advertising Campaigns. A Study Based on a Neuroscience Approach

  • Fernandez, Antonio Baraybar
  • Gonzalez, Miguel Banos
  • Fernandez, Mario Rajas;

Revista Latina De Comunicacion Social (p. 1-33) - 1/1/2023

10.4185/rlcs-2023-1936 View at source

  • ISSN 11385820

The broadcast of the music video on YouTube. Analysis of the viral capacity of the video clip

  • Banos-Gonzalez, Miguel
  • Canorea Tiralaso, Hector
  • Rajas Fernandez, Mario;

Revista Latina De Comunicacion Social (p. 117-141) - 1/1/2020

10.4185/rlcs-2020-1452 View at source

  • ISSN 11385820

Publicidad social en las ONG de Córdoba (Argentina). Perfiles de la construcción del mensaje

  • Arroyo Almaraz, Isidoro
  • Baños González, Miguel
  • Rodríguez García, Teresa C.

Revista Latina De Comunicacion Social (p. 1011-1029) - 14/7/2022

10.4185/10.4185/rlcs-64-2009-877-1.011-1.029 View at source

  • ISSN 11385820

Knowledge in Images and Sounds: Informative, Narrative and Aesthetic Analysis of the Video for MOOC

  • Rajas-Fernandez, Mario
  • Gertrudix-Barrio, Manuel
  • Banos-Gonzalez, Miguel;

Publications - 1/9/2021

10.3390/publications9030032 View at source

  • ISSN 23046775

Emerging audiovisual formats for MOOCs: Informative, educative and advertising design [Formatos audiovisuales emergentes para moocs: Diseño informativo, educativo y publicitario]

  • Rajas M
  • Puebla-Martínez B
  • Baños M

Profesional De La Informacion (p. 312-321) - 1/3/2018

10.3145/epi.2018.mar.09 View at source

  • ISSN 13866710

This researcher has no books.

Análisis de técnicas de investigación en neuromarketing

  • Mario Rajas Fernández
  • Miguel Baños García
  • Antonio Baraybar Fernández

X Congreso Universitario Internacional Sobre Contenidos, Investigación, Innovación Y Docencia: (Cuiciid 2020). Libro De Actas - 1/1/2020

  • iMarina

Translation as a mechanism for the creation of collocations (II): the alternation operor/facio in the Vulgate

  • Miguel Baños García
  • María Dolores Jiménez López

Collocations In Theoretical And Applied Linguistics: From Classical To Romance Languages (p. 189-234) - 1/1/2022

Editor: Guillermo Escolar Editor

  • ISSN/ISBN 9788409473373

This researcher has no conferences.

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

La comunicación como vía para revitalizar una marca de moda de lujo. Claves de la era Lagerfeld en CHANEL

  • FERNANDEZ FERNANDEZ, PALOMA (Codirector)
  • Baños González, Miguel (Tutor) Doctorando: MARINA RODRIGUEZ HERNANDEZ

9/3/2023

  • iMarina

This researcher has no patents or software licenses.

Last data update: 9/21/23 2:17 PM