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Baños González, Miguel miguel.banos@urjc.es

Ciencias de la Comunicación y Sociología / Universidad Rey Juan Carlos

Publications

¿Cuáles son las debilidades y oportunidades del neuromarketing en la industria publicitaria española?

  • Sandro Arrufat Martín
  • Miguel Baños González
  • Antonio Baraybar Fernández

Visual Review. International Visual Culture Review / Revista Internacional De Cultura (p. 1-2) - 1/1/2022

10.37467/gkarevvisual.v9.3391 View at source

  • ISSN 26959631

Web 2.0 Third Sector Communication Trends: Rhetorical Analysis of tropes

  • Arroyo Almaraz, Isidoro
  • Banos Gonzalez, Miguel;

Icono 14 (p. 331-356) - 1/1/2013

10.7195/ri14.v11i2.556 View at source

  • ISSN 16978293

The sequence shot in Berlanga: comedy languages and techniques

  • Rajas, Mario
  • Barral, Fernando Hernandez
  • Banos, Miguel;

Fotocinema: Revista Científica De Cine Y Fotografía (p. 65-90) - 1/1/2023

  • ISSN 21720150
  • iMarina

The persistence of the product placement in the viewer's memory and its relation with the dramatic structure. A Case study in Alex de la Iglesia cinema [El recuerdo del product placement en el espectador y su relación con la estructura dramática. Estudio de caso en el cine de Alex de la Iglesia]

  • Rodríguez TC
  • Baños M

Comunicacion Y Sociedad (p. 147-175) - 1/1/2013

  • ISSN 02140039
  • iMarina

The persistence of the product placement in the viewer's memory and its relation with the dramatic structure. A Case study in Alex de la Iglesia cinema

  • Rodriguez, Teresa C.
  • Banos, Miguel;

Communication & Society-Spain (p. 147-175) - 1/1/2013

  • ISSN 23867876
  • iMarina

The broadcast of the music video on YouTube. Analysis of the viral capacity of the video clip

  • Banos-Gonzalez, Miguel
  • Canorea Tiralaso, Hector
  • Rajas Fernandez, Mario;

Revista Latina De Comunicacion Social (p. 117-141) - 1/1/2020

10.4185/rlcs-2020-1452 View at source

  • ISSN 11385820

The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development

  • Banos-Gonzalez, Miguel
  • Baraybar-Fernandez, Antonio
  • Rajas-Fernandez, Mario;

Frontiers In Psychology - 3/9/2020

10.3389/fpsyg.2020.02175 View at source

  • ISSN 16641078

Teaching in the expanded field: Case study about network learning [Docencia en el campo expandido: Estudio de caso sobre aprendizajes en red]

  • García TCR
  • González MB
  • Fernández MR

Opcion (p. 597-618) - 1/1/2016

  • ISSN 10121587
  • iMarina

Structures and Archetypal Content in Advertising Communication

  • Garcia, F.
  • Banos, M.
  • Fernandez, P.;

Comunicar (p. 187-194) - 1/10/2011

10.3916/c37-2011-03-11 View at source

  • ISSN 11343478

Strategies for dealing with new technological and economic situation of Spanish advertising industry

  • Garrido, Pablo
  • Fernandez-Fernandez, Paloma
  • Banos-Gonzalez, Miguel;

Revista Mediterránea De Comunicación: Mediterranean Journal Of Communication (p. 91-109) - 1/12/2014

10.14198/medcom2014.5.2.07 View at source

  • ISSN 1989872X

This researcher has no books.

Translation as a mechanism for the creation of collocations (II): the alternation operor/facio in the Vulgate

  • Miguel Baños García
  • María Dolores Jiménez López

Collocations In Theoretical And Applied Linguistics: From Classical To Romance Languages (p. 189-234) - 1/1/2022

Editor: Guillermo Escolar Editor

  • ISSN/ISBN 9788409473373

Análisis de técnicas de investigación en neuromarketing

  • Mario Rajas Fernández
  • Miguel Baños García
  • Antonio Baraybar Fernández

X Congreso Universitario Internacional Sobre Contenidos, Investigación, Innovación Y Docencia: (Cuiciid 2020). Libro De Actas - 1/1/2020

  • iMarina

This researcher has no conferences.

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

La comunicación como vía para revitalizar una marca de moda de lujo. Claves de la era Lagerfeld en CHANEL

  • FERNANDEZ FERNANDEZ, PALOMA (Codirector)
  • Baños González, Miguel (Tutor) Doctorando: MARINA RODRIGUEZ HERNANDEZ

9/3/2023

  • iMarina

This researcher has no patents or software licenses.

Last data update: 9/21/23 2:17 PM