Baños González, Miguel miguel.banos@urjc.es
Publications
- Articles 33
- Books 0
- Book chapters 2
- Conferences 0
- Working papers 0
- Technical reports 0
- Research projects 0
- Supervised theses 1
- Patent or software license 0
Emerging audiovisual formats for MOOCs: Informative, educative and advertising design [Formatos audiovisuales emergentes para moocs: Diseño informativo, educativo y publicitario]
- Rajas M
- Puebla-Martínez B
- Baños M
Profesional De La Informacion (p. 312-321) - 1/3/2018
10.3145/epi.2018.mar.09 View at source
- ISSN 13866710
The broadcast of the music video on YouTube. Analysis of the viral capacity of the video clip
- Banos-Gonzalez, Miguel
- Canorea Tiralaso, Hector
- Rajas Fernandez, Mario;
Revista Latina De Comunicacion Social (p. 117-141) - 1/1/2020
10.4185/rlcs-2020-1452 View at source
- ISSN 11385820
The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development
- Banos-Gonzalez, Miguel
- Baraybar-Fernandez, Antonio
- Rajas-Fernandez, Mario;
Frontiers In Psychology - 3/9/2020
10.3389/fpsyg.2020.02175 View at source
- ISSN 16641078
Analysis of Emotion and Recall in COVID-19 Advertisements: A Neuroscientific Study
- Banos-Gonzalez, Miguel
- Rajas-Fernandez, Mario
- Lucia Sutil-Martin, Dolores;
International Journal Of Environmental Research And Public Health - 1/8/2021
10.3390/ijerph18168721 View at source
- ISSN 16604601
Knowledge in Images and Sounds: Informative, Narrative and Aesthetic Analysis of the Video for MOOC
- Rajas-Fernandez, Mario
- Gertrudix-Barrio, Manuel
- Banos-Gonzalez, Miguel;
Publications - 1/9/2021
10.3390/publications9030032 View at source
- ISSN 23046775
¿Cuáles son las debilidades y oportunidades del neuromarketing en la industria publicitaria española?
- Sandro Arrufat Martín
- Miguel Baños González
- Antonio Baraybar Fernández
Visual Review. International Visual Culture Review / Revista Internacional De Cultura (p. 1-2) - 1/1/2022
10.37467/gkarevvisual.v9.3391 View at source
- ISSN 26959631
Cognitive Science and Neuromarketing: Academic Research, Emerging Technologies and Professional Challenges
- Banos Gonzalez, Miguel
- Baraybar Fernandez, Antonio;
Icono 14 - 1/12/2022
10.7195/ri14.v20i2.1911 View at source
- ISSN 16978293
Publicidad social en las ONG de Córdoba (Argentina). Perfiles de la construcción del mensaje
- Arroyo Almaraz, Isidoro
- Baños González, Miguel
- Rodríguez García, Teresa C.
Revista Latina De Comunicacion Social (p. 1011-1029) - 14/7/2022
10.4185/10.4185/rlcs-64-2009-877-1.011-1.029 View at source
- ISSN 11385820
Relation between Emotions and Memory Relate in Public Service Advertising Campaigns. A Study Based on a Neuroscience Approach
- Fernandez, Antonio Baraybar
- Gonzalez, Miguel Banos
- Fernandez, Mario Rajas;
Revista Latina De Comunicacion Social (p. 1-33) - 1/1/2023
10.4185/rlcs-2023-1936 View at source
- ISSN 11385820
Relación entre emociones y recuerdo en campañas publicitarias de servicio público. Una aproximación desde la neurociencia
- Antonio Baraybar Fernández
- Miguel Baños González
- Mario Rajas Fernández
Revista Latina De Comunicacion Social - 1/1/2023
10.4185/rlcs-2023-1936b View at source
- ISSN 11385820
This researcher has no books.
Análisis de técnicas de investigación en neuromarketing
- Mario Rajas Fernández
- Miguel Baños García
- Antonio Baraybar Fernández
X Congreso Universitario Internacional Sobre Contenidos, Investigación, Innovación Y Docencia: (Cuiciid 2020). Libro De Actas - 1/1/2020
- iMarina
Translation as a mechanism for the creation of collocations (II): the alternation operor/facio in the Vulgate
- Miguel Baños García
- María Dolores Jiménez López
Collocations In Theoretical And Applied Linguistics: From Classical To Romance Languages (p. 189-234) - 1/1/2022
Editor: Guillermo Escolar Editor
- ISSN/ISBN 9788409473373
- Dialnet
- iMarina
This researcher has no conferences.
This researcher has no working papers.
This researcher has no technical reports.
This researcher has no research projects.
La comunicación como vía para revitalizar una marca de moda de lujo. Claves de la era Lagerfeld en CHANEL
- FERNANDEZ FERNANDEZ, PALOMA (Codirector)
- Baños González, Miguel (Tutor) Doctorando: MARINA RODRIGUEZ HERNANDEZ
9/3/2023
- iMarina
This researcher has no patents or software licenses.
Research groups
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Grupo de investigación consolidado en Comunicación y Cultura Digital de la Universidad Rey Juan Carlos. Ciberimaginario | Research group in Digital Cuture and Communication of the University Rey Juan Carlos. Ciberimaginario.
Role: Colaborador
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Grupo de Investigación de alto rendimiento en la Comunicación de las Causas Sociales (Solidarydar) de la Universidad Rey Juan Carlos.
Role: Investigador
Researcher profiles
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ORCID
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Scopus Author ID
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Dialnet id