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Baños González, Miguel miguel.banos@urjc.es

Ciencias de la Comunicación y Sociología / Universidad Rey Juan Carlos

Publications

The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development

  • Banos-Gonzalez, Miguel
  • Baraybar-Fernandez, Antonio
  • Rajas-Fernandez, Mario;

Frontiers In Psychology - 3/9/2020

10.3389/fpsyg.2020.02175 View at source

  • ISSN 16641078

The broadcast of the music video on YouTube. Analysis of the viral capacity of the video clip

  • Banos-Gonzalez, Miguel
  • Canorea Tiralaso, Hector
  • Rajas Fernandez, Mario;

Revista Latina De Comunicacion Social (p. 117-141) - 1/1/2020

10.4185/rlcs-2020-1452 View at source

  • ISSN 11385820

Emerging audiovisual formats for MOOCs: Informative, educative and advertising design [Formatos audiovisuales emergentes para moocs: Diseño informativo, educativo y publicitario]

  • Rajas M
  • Puebla-Martínez B
  • Baños M

Profesional De La Informacion (p. 312-321) - 1/3/2018

10.3145/epi.2018.mar.09 View at source

  • ISSN 13866710

Las comunicaciones en el nuevo paradigma de marketing. Experiencias, relevancia, engagement y personalización. Presentación

  • Baños González, Miguel
  • De Aguilera Moyano, Joaquín

Icono 14 (p. 1-15) - 8/7/2017

10.7195/ri14.v15i2.1098 View at source

  • ISSN 16978293

Evaluation of Emotional Responses to Television Advertising through Neuromarketing

  • Baraybar-Fernandez, Antonio
  • Banos-Gonzalez, Miguel
  • Barquero-Perez, Oscar
  • Goya-Esteban, Rebeca
  • de-la-Morena-Gomez, Alexia;

Comunicar (p. 19-28) - 1/7/2017

10.3916/c52-2017-02 View at source

  • ISSN 11343478

Communications in the new marketing paradigm. Experience, relevance, engagement and personalization. An Introduction

  • de Aguilera Moyano, Joaquin
  • Banos Gonzalez, Miguel;

Icono 14 (p. 1-15) - 1/1/2017

10.7195/ri14.v14i2.1098 View at source

  • ISSN 16978293

Hybrid Messages in postmodern marketing: a taxonomical proposal

  • de Aguilera Moyano, Joaquin
  • Banos Gonzalez, Miguel
  • Ramirez Perdiguero, Francisco Javier;

Icono 14 (p. 26-+) - 1/6/2016

10.7195/ri14.v14i1.890 View at source

  • ISSN 16978293

Teaching in the expanded field: Case study about network learning [Docencia en el campo expandido: Estudio de caso sobre aprendizajes en red]

  • García TCR
  • González MB
  • Fernández MR

Opcion (p. 597-618) - 1/1/2016

  • ISSN 10121587
  • iMarina

POSSIBILITIES OF CO-CREATION AND BRAND VALUES COMMUNICATION IN VIRTUAL WORLDS

  • Rodriguez Garcia, Teresa C.
  • Banos Gonzalez, Miguel
  • Rajas Fernandez, Mario;

Prisma Social (p. 222-273) - 1/11/2015

  • ISSN 19893469
  • iMarina

Branded Entertainment: Entertainment content as marketing communication tool. A study of its current situation in Spain

  • de Aguilera-Moyano, J.
  • Banos-Gonzalez, M.
  • Ramirez-Perdiguero, J.;

Revista Latina De Comunicacion Social (p. 519-538) - 1/1/2015

10.4185/rlcs-2015-1057 View at source

  • ISSN 11385820

This researcher has no books.

Translation as a mechanism for the creation of collocations (II): the alternation operor/facio in the Vulgate

  • Miguel Baños García
  • María Dolores Jiménez López

Collocations In Theoretical And Applied Linguistics: From Classical To Romance Languages (p. 189-234) - 1/1/2022

Editor: Guillermo Escolar Editor

  • ISSN/ISBN 9788409473373

Análisis de técnicas de investigación en neuromarketing

  • Mario Rajas Fernández
  • Miguel Baños García
  • Antonio Baraybar Fernández

X Congreso Universitario Internacional Sobre Contenidos, Investigación, Innovación Y Docencia: (Cuiciid 2020). Libro De Actas - 1/1/2020

  • iMarina

This researcher has no conferences.

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

La comunicación como vía para revitalizar una marca de moda de lujo. Claves de la era Lagerfeld en CHANEL

  • FERNANDEZ FERNANDEZ, PALOMA (Codirector)
  • Baños González, Miguel (Tutor) Doctorando: MARINA RODRIGUEZ HERNANDEZ

9/3/2023

  • iMarina

This researcher has no patents or software licenses.

Last data update: 9/21/23 2:17 PM