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Reyes Menéndez, Ana Luisa ana.reyes@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

How to Extract Meaningful Insights from UGC: A Knowledge-Based Method Applied to Education

  • Ramon Saura, Jose
  • Reyes-Menendez, Ana
  • Bennett, Dag R.;

Applied Sciences-Basel - 1/11/2019

10.3390/app9214603 View at source

  • ISSN 20763417

Revisiting the impact of perceived social value on consumer behavior toward luxury brands

  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro
  • Ramon Saura, Jose
  • Rodriguez Santos, Carmen;

European Management Journal (p. 224-233) - 1/4/2022

10.1016/j.emj.2021.06.006 View at source

  • ISSN 02632373

Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images

  • Ramon Saura, Jose
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro;

Heliyon - 1/2/2019

10.1016/j.heliyon.2019.e01277 View at source

  • ISSN 24058440

Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Filipe, Ferrao;

Heliyon - 1/3/2020

10.1016/j.heliyon.2020.e03626 View at source

  • ISSN 24058440

The Impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility With the ELM Model

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Gabriel Martinez-Navalon, Juan;

Ieee Access (p. 68868-68877) - 1/1/2019

10.1109/access.2019.2919030 View at source

  • ISSN 21693536

Comparing a Traditional Approach for Financial Brand Communication Analysis With a Big Data Analytics Technique

  • Ramon Saura, Jose
  • Rodriguez Herraez, Beatriz
  • Reyes-Menendez, Ana;

Ieee Access (p. 37100-37108) - 1/1/2019

10.1109/access.2019.2905301 View at source

  • ISSN 21693536

Does SEO Matter for Startups? Identifying Insights from UGC Twitter Communities

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Van Nostrand, Chris;

Informatics - 1/12/2020

10.3390/informatics7040047 View at source

  • ISSN 22279709

The Influence of Sociological Variables on Users' Feelings about Programmatic Advertising and the Use of Ad-Blockers

  • Rus-Arias, Enrique
  • Palos-Sanchez, Pedro R.
  • Reyes-Menendez, Ana;

Informatics - 1/3/2021

10.3390/informatics8010005 View at source

  • ISSN 22279709

Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review

  • Reyes-Menendez A
  • Saura JR
  • Palos-Sanchez P

International Journal Of Electronic Marketing And Retailing (p. 259-277) - 1/1/2020

10.1504/ijemr.2020.108126 View at source

  • ISSN 17411033

Understanding #WorldEnvironmentDay User Opinions in Twitter: A Topic-Based Sentiment Analysis Approach

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Alvarez-Alonso, Cesar;

International Journal Of Environmental Research And Public Health - 1/11/2018

10.3390/ijerph15112537 View at source

  • ISSN 16604601

This researcher has no books.

KPIs for mobile apps and digital data management in healthcare

  • Antolín-Prieto R
  • Ruiz-Lacaci N
  • Reyes-Menendez A

Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector (p. 238-265) - 1/1/2021

10.4018/978-1-7998-7263-4.ch011 View at source

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 View at source

  • ISSN 23275502

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 8/12/23 2:56 AM