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Reyes Menéndez, Ana Luisa ana.reyes@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Publications

Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.
  • Ramon Saura, Jose
  • Martin-Velicia, Felix;

Wireless Communications & Mobile Computing - 1/1/2018

10.1155/2018/3487398 View at source

  • ISSN 15308669

USERS ACCEPTANCE OF LOCATION-BASED MARKETING APPS IN TOURISM SECTOR: AN EXPLORATORY ANALYSIS

  • Palos-Sanchez, Pedro
  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Esquivel, Ivonne Vasquez;

Journal Of Spatial And Organizational Dynamics (p. 258-270) - 1/1/2018

  • ISSN 16473183
  • iMarina

Understanding #WorldEnvironmentDay User Opinions in Twitter: A Topic-Based Sentiment Analysis Approach

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Alvarez-Alonso, Cesar;

International Journal Of Environmental Research And Public Health - 1/11/2018

10.3390/ijerph15112537 View at source

  • ISSN 16604601

Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Palos-Sanchez, Pedro R.
  • Alvarez-Garcia, Jose;

Symmetry-Basel - 1/11/2018

10.3390/sym10110584 View at source

  • ISSN 20738994

Do Online Comments Affect Environmental Management? Identifying Factors Related to Environmental Management and Sustainability of Hotels

  • Ramon Saura, Jose
  • Reyes-Menendez, Ana
  • Alvarez-Alonso, Cesar;

Sustainability - 1/9/2018

10.3390/su10093016 View at source

  • ISSN 20711050

Comparing a Traditional Approach for Financial Brand Communication Analysis With a Big Data Analytics Technique

  • Ramon Saura, Jose
  • Rodriguez Herraez, Beatriz
  • Reyes-Menendez, Ana;

Ieee Access (p. 37100-37108) - 1/1/2019

10.1109/access.2019.2905301 View at source

  • ISSN 21693536

The Impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility With the ELM Model

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Gabriel Martinez-Navalon, Juan;

Ieee Access (p. 68868-68877) - 1/1/2019

10.1109/access.2019.2919030 View at source

  • ISSN 21693536

DISCOVERING UGC COMMUNITIES TO DRIVE MARKETING STRATEGIES: LEVERAGING DATA VISUALIZATION

  • Ramon Saura, Jose
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro
  • Filipe, Ferrao;

Journal Of Spatial And Organizational Dynamics (p. 261-272) - 1/1/2019

  • ISSN 16473183
  • iMarina

Are black friday deals worth it? Mining twitter users' sentiment and behavior response

  • Saura JR
  • Reyes-Menendez A
  • Palos-Sanchez P

Journal Of Open Innovation: Technology, Market, And Complexity - 1/1/2019

10.3390/joitmc5030058 View at source

  • ISSN 21998531

Comparing data-driven methods for extracting knowledge from user generated content

  • Saura JR
  • Reyes-Menendez A
  • Filipe F

Journal Of Open Innovation: Technology, Market, And Complexity - 1/1/2019

10.3390/joitmc5040074 View at source

  • ISSN 21998531

This researcher has no books.

KPIs for mobile apps and digital data management in healthcare

  • Antolín-Prieto R
  • Ruiz-Lacaci N
  • Reyes-Menendez A

Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector (p. 238-265) - 1/1/2021

10.4018/978-1-7998-7263-4.ch011 View at source

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 View at source

  • ISSN 23275502

This researcher has no working papers.

This researcher has no technical reports.

This researcher has no research projects.

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 8/12/23 2:56 AM