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Reyes Menéndez, Ana Luisa ana.reyes@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

How to Extract Meaningful Insights from UGC: A Knowledge-Based Method Applied to Education

  • Ramon Saura, Jose
  • Reyes-Menendez, Ana
  • Bennett, Dag R.;

Applied Sciences-Basel - 1/11/2019

10.3390/app9214603 Ver en origen

  • ISSN 20763417

Revisiting the impact of perceived social value on consumer behavior toward luxury brands

  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro
  • Ramon Saura, Jose
  • Rodriguez Santos, Carmen;

European Management Journal (p. 224-233) - 1/4/2022

10.1016/j.emj.2021.06.006 Ver en origen

  • ISSN 02632373

Mapping multispectral Digital Images using a Cloud Computing software: applications from UAV images

  • Ramon Saura, Jose
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro;

Heliyon - 1/2/2019

10.1016/j.heliyon.2019.e01277 Ver en origen

  • ISSN 24058440

Marketing challenges in the #MeToo era: gaining business insights using an exploratory sentiment analysis

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Filipe, Ferrao;

Heliyon - 1/3/2020

10.1016/j.heliyon.2020.e03626 Ver en origen

  • ISSN 24058440

The Impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility With the ELM Model

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Gabriel Martinez-Navalon, Juan;

Ieee Access (p. 68868-68877) - 1/1/2019

10.1109/access.2019.2919030 Ver en origen

  • ISSN 21693536

Comparing a Traditional Approach for Financial Brand Communication Analysis With a Big Data Analytics Technique

  • Ramon Saura, Jose
  • Rodriguez Herraez, Beatriz
  • Reyes-Menendez, Ana;

Ieee Access (p. 37100-37108) - 1/1/2019

10.1109/access.2019.2905301 Ver en origen

  • ISSN 21693536

Does SEO Matter for Startups? Identifying Insights from UGC Twitter Communities

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Van Nostrand, Chris;

Informatics - 1/12/2020

10.3390/informatics7040047 Ver en origen

  • ISSN 22279709

The Influence of Sociological Variables on Users' Feelings about Programmatic Advertising and the Use of Ad-Blockers

  • Rus-Arias, Enrique
  • Palos-Sanchez, Pedro R.
  • Reyes-Menendez, Ana;

Informatics - 1/3/2021

10.3390/informatics8010005 Ver en origen

  • ISSN 22279709

Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review

  • Reyes-Menendez A
  • Saura JR
  • Palos-Sanchez P

International Journal Of Electronic Marketing And Retailing (p. 259-277) - 1/1/2020

10.1504/ijemr.2020.108126 Ver en origen

  • ISSN 17411033

Understanding #WorldEnvironmentDay User Opinions in Twitter: A Topic-Based Sentiment Analysis Approach

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Alvarez-Alonso, Cesar;

International Journal Of Environmental Research And Public Health - 1/11/2018

10.3390/ijerph15112537 Ver en origen

  • ISSN 16604601

Este/a investigador/a no tiene libros.

KPIs for mobile apps and digital data management in healthcare

  • Antolín-Prieto R
  • Ruiz-Lacaci N
  • Reyes-Menendez A

Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector (p. 238-265) - 1/1/2021

10.4018/978-1-7998-7263-4.ch011 Ver en origen

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Este/a investigador/a no tiene proyectos de investigación.

Este/a investigador/a no tiene tesis dirigidas.

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 12/08/23 2:56