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Reyes Menéndez, Ana Luisa ana.reyes@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

The Influence of Sociological Variables on Users' Feelings about Programmatic Advertising and the Use of Ad-Blockers

  • Rus-Arias, Enrique
  • Palos-Sanchez, Pedro R.
  • Reyes-Menendez, Ana;

Informatics - 1/3/2021

10.3390/informatics8010005 Ver en origen

  • ISSN 22279709

The importance of behavioral data to identify online fake reviews for tourism businesses: a systematic review

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Filipe, Ferrao;

Peerj Computer Science - 23/9/2019

10.7717/peerj-cs.219 Ver en origen

  • ISSN 23765992

The role of consumer data in marketing: A research agenda

  • Blasco-Arcas, Lorena
  • Lee, Hsin-Hsuan Meg
  • Kastanakis, Minas N.
  • Alcaniz, Mariano
  • Reyes-Menendez, Ana;

Journal Of Business Research (p. 436-452) - 1/7/2022

10.1016/j.jbusres.2022.03.054 Ver en origen

  • ISSN 01482963

USERS ACCEPTANCE OF LOCATION-BASED MARKETING APPS IN TOURISM SECTOR: AN EXPLORATORY ANALYSIS

  • Palos-Sanchez, Pedro
  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Esquivel, Ivonne Vasquez;

Journal Of Spatial And Organizational Dynamics (p. 258-270) - 1/1/2018

  • ISSN 16473183
  • iMarina

Understanding #WorldEnvironmentDay User Opinions in Twitter: A Topic-Based Sentiment Analysis Approach

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Alvarez-Alonso, Cesar;

International Journal Of Environmental Research And Public Health - 1/11/2018

10.3390/ijerph15112537 Ver en origen

  • ISSN 16604601

Understanding Online Consumer Behavior and eWOM Strategies for Sustainable Business Management in the Tourism Industry

  • Reyes-Menendez, Ana
  • Correia, Marisol B.
  • Matos, Nelson
  • Adap, Charlene;

Sustainability (p. 1-14) - 1/11/2020

10.3390/su12218972 Ver en origen

  • ISSN 20711050

Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Palos-Sanchez, Pedro R.
  • Alvarez-Garcia, Jose;

Symmetry-Basel - 1/11/2018

10.3390/sym10110584 Ver en origen

  • ISSN 20738994

Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System

  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.
  • Ramon Saura, Jose
  • Martin-Velicia, Felix;

Wireless Communications & Mobile Computing - 1/1/2018

10.1155/2018/3487398 Ver en origen

  • ISSN 15308669

Este/a investigador/a no tiene libros.

KPIs for mobile apps and digital data management in healthcare

  • Antolín-Prieto R
  • Ruiz-Lacaci N
  • Reyes-Menendez A

Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector (p. 238-265) - 1/1/2021

10.4018/978-1-7998-7263-4.ch011 Ver en origen

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Este/a investigador/a no tiene proyectos de investigación.

Este/a investigador/a no tiene tesis dirigidas.

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 12/08/23 2:56