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Reyes Menéndez, Ana Luisa ana.reyes@urjc.es

Economía de la Empresa / Universidad Rey Juan Carlos

Actividades

Comparing data-driven methods for extracting knowledge from user generated content

  • Saura JR
  • Reyes-Menendez A
  • Filipe F

Journal Of Open Innovation: Technology, Market, And Complexity - 1/1/2019

10.3390/joitmc5040074 Ver en origen

  • ISSN 21998531

Does user generated content characterize Millennials' generation behavior? Discussing the relation between SNS and open innovation

  • Saura JR
  • Debasa F
  • Reyes-Menendez A

Journal Of Open Innovation: Technology, Market, And Complexity - 1/1/2019

10.3390/joitmc5040096 Ver en origen

  • ISSN 21998531

Are black friday deals worth it? Mining twitter users' sentiment and behavior response

  • Saura JR
  • Reyes-Menendez A
  • Palos-Sanchez P

Journal Of Open Innovation: Technology, Market, And Complexity - 1/1/2019

10.3390/joitmc5030058 Ver en origen

  • ISSN 21998531

Innovative knowledge-based methods for information management in business and marketing

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana;

Journal Of Indian Business Research (p. 341-342) - 3/8/2021

10.1108/jibr-06-2021-0227 Ver en origen

  • ISSN 17554195

Leveraging user behavior and data science technologies for management: An overview

  • Blasco-Arcas L
  • Kastanakis MN
  • Alcañiz M
  • Reyes-Menendez A

Journal Of Business Research - 1/1/2023

10.1016/j.jbusres.2022.113325 Ver en origen

  • ISSN 01482963

The role of consumer data in marketing: A research agenda

  • Blasco-Arcas, Lorena
  • Lee, Hsin-Hsuan Meg
  • Kastanakis, Minas N.
  • Alcaniz, Mariano
  • Reyes-Menendez, Ana;

Journal Of Business Research (p. 436-452) - 1/7/2022

10.1016/j.jbusres.2022.03.054 Ver en origen

  • ISSN 01482963

Gaining a deeper understanding of nutrition using social networks and user-generated content

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Thomas, Stephen B.;

Internet Interventions - 1/4/2020

10.1016/j.invent.2020.100312 Ver en origen

  • ISSN 22147829

Exploring key indicators of social identity in the #MeToo era: Using discourse analysis in UGC

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Thomas, Stephen B.;

International Journal Of Information Management - 1/10/2020

10.1016/j.ijinfomgt.2020.102129 Ver en origen

  • ISSN 02684012

Understanding #WorldEnvironmentDay User Opinions in Twitter: A Topic-Based Sentiment Analysis Approach

  • Reyes-Menendez, Ana
  • Ramon Saura, Jose
  • Alvarez-Alonso, Cesar;

International Journal Of Environmental Research And Public Health - 1/11/2018

10.3390/ijerph15112537 Ver en origen

  • ISSN 16604601

Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review

  • Reyes-Menendez A
  • Saura JR
  • Palos-Sanchez P

International Journal Of Electronic Marketing And Retailing (p. 259-277) - 1/1/2020

10.1504/ijemr.2020.108126 Ver en origen

  • ISSN 17411033

Este/a investigador/a no tiene libros.

KPIs for mobile apps and digital data management in healthcare

  • Antolín-Prieto R
  • Ruiz-Lacaci N
  • Reyes-Menendez A

Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector (p. 238-265) - 1/1/2021

10.4018/978-1-7998-7263-4.ch011 Ver en origen

The Digital Tourism Business

  • Saura, Jose Ramon
  • Reyes-Menendez, Ana
  • Palos-Sanchez, Pedro R.

Advances In Marketing, Customer Relationship Management, And E-Services,Advanced Digital Marketing Strategies In A Data-Driven Era (p. 1-22) - 31/7/2019

10.4018/978-1-5225-9783-4.ch001 Ver en origen

  • ISSN 23275502

Este/a investigador/a no tiene documentos de trabajo.

Este/a investigador/a no tiene informes técnicos.

Este/a investigador/a no tiene proyectos de investigación.

Este/a investigador/a no tiene tesis dirigidas.

Este/a investigador/a no tiene patentes o licencias de software.

Última actualización de los datos: 12/08/23 2:56