The data shown for the Universidad Carlos III de Madrid are partial, as they are intended to answer 2 questions:
- Who is researching a specific topic?
- What is an expert, group or particular department researching?
The search results will adhere to the following limits: active Researchers at Carlos III University of Madrid, Projects since 2006 and Publications, Theses, Patents and Software since 2008.
Lado Couste, Nora Rita nora@eco.uc3m.es
Publications
- Articles 9
- Books 0
- Book chapters 5
- Conferences 16
- Working papers 1
- Technical reports 0
- Research projects 18
- Supervised theses 1
- Patent or software license 0
The Power of a Package Product Claims Drive Purchase Decisions
- Lado Couste, Nora Rita
- Martos Partal, Mercedes
- Martinez Ros, Ester
JOURNAL OF ADVERTISING RESEARCH (p. 364-375) - 9/2012
https://doi.org/10.2501/jar-52-3-364-375 View at source
- EISSN 1740-1909
- ISSN 0021-8499
The Double Jeopardy Loyalty Effect Using Discrete Choice Models
- Lado Couste, Nora Rita
- Martos Partal, Maria Mercedes
- Labeaga Azcona, Jose Maria
INTERNATIONAL JOURNAL OF MARKET RESEARCH (p. 633-652) - 1/2010
Editor: Fundación de Estudios de Economía Aplicada (FEDEA)
10.2501/s1470785310201491 View at source
- ISSN 1470-7853
- ISSN/ISBN 1470-7853
Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z
- Romero, Jaime
- Lado, Nora;
International Journal of Contemporary Hospitality Management (p. 4057-4078) - 9/11/2021
https://doi.org/10.1108/ijchm-10-2020-1214 View at source
- EISSN 1757-1049
- ISSN 0959-6119
SMORE: Towards a semantic modeling for knowledge representation on social media
- Villanueva Vazquez, Daniel
- Gonzalez Carrasco, Israel
- Lopez Cuadrado, Jose Luis
- Lado Couste, Nora Rita
SCIENCE OF COMPUTER PROGRAMMING (p. 16-33) - 6/2016
https://doi.org/10.1016/j.scico.2015.06.008 View at source
- EISSN 1872-7964
- ISSN 0167-6423
Evolutionary Changes in Service-Attribute Importance in a Crisis Scenario: The Uruguayan Financial Crisis
- Lado Couste, Nora Rita
- Torres Lacomba, Anna
- Moshe, Kim
JOURNAL OF SERVICE RESEARCH (p. 429-440) - 1/2009
https://doi.org/10.1177/1094670508329421 View at source
- EISSN 1552-7379
- ISSN 1094-6705
Detangling consumer attitudes to better explain co-branding success
- Ho, Han Chiang
- Lado Couste, Nora Rita
- Rivera Torres, Pilar
Journal of Product and Brand Management (p. 704-721) - 11/2018
https://doi.org/10.1108/jpbm-11-2015-1039 View at source
- ISSN 1061-0421
Current Marketing Practices and Market Orientation in the Context of an Emerging Economy: The Case of Uruguay
- Lado Couste, Nora Rita
- Duque Zuluaga, Lola Cristina
- Alvarez Bassi, Daniel
JOURNAL OF SMALL BUSINESS MANAGEMENT (p. 602-616) - 10/2013
Editor: UNIVERSIDAD CARLOS III DE MADRID
https://doi.org/10.1111/jsbm.12007 View at source
- EISSN 1540-627X
- ISSN 0047-2778
Cross-Cultural Comparisons of Consumer Satisfaction Ratings: A Perspective from Albert Hirschman's Theory
- Duque Zuluaga, Lola Cristina
- Lado Couste, Nora Rita
INTERNATIONAL MARKETING REVIEW (p. 676-693) - 1/2010
https://doi.org/10.1108/02651331011088281 View at source
- EISSN 1758-6763
- ISSN 0265-1335
Brand Value in Horizontal Alliances: The Case of Twin Cars
- Esteban Bravo, Mercedes
- Lado Couste, Nora Rita
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY (p. 1533-1542) - 8/2011
https://doi.org/10.1057/jors.2010.112 View at source
- EISSN 1476-9360
- ISSN 0160-5682
This researcher has no books.
Pré-show interativo na ecrã do cinema: um caso pioneiro de comunicação persuasiva. In: Comunicação e Interatividade
- Benitez Iglesias, Antonio Jesus
- Armenteros Gallardo, Manuel
- Lado Couste, Nora Rita
Comunicação e Interatividade (p. 83-95) - 2/2019
Editor: Media XXI
- ISBN 9789897291104
Pre-show interactivo en la pantalla de cine: un caso pionero de comunicación persuasiva. In: Comunicación e interactividad
- Benitez Iglesias, Antonio Jesus
- Armenteros Gallardo, Manuel
- Lado Couste, Nora Rita
Comunicación e interactividad (p. 95-111) - 12/2014
Editor: VISIÓN LIBROS
- ISBN 978-84-15705-12-3
Innovation in the Spanish twittersphere: an ontology and stakeholder's salience analysis. In: Revolution of innovation management. Volume 1, The digital breakthrough
- Garcia Crespo, Angel
- Ceballos, Manuel
- Gonzalez Carrasco, Israel
- Lado Couste, Nora Rita
- Lopez Cuadrado, Jose Luis
Revolution of innovation management. Volume 1, The digital breakthrough (p. 97-128) - 12/2017
Editor: Palgrave MacMillan
https://doi.org/10.1057/978-1-137-57475-6_5 View at source
- ISBN 978-1-137-57475-6
Brand Loyalty and Heterogeneity in the Spanish Market of Non-Fine Laundry Detergents. In: Building Brand Loyalty: Issues and Perspectives
- Martos Partal, Maria Mercedes
- Labeaga Azcona, Jose Maria
- Lado Couste, Nora Rita
Building Brand Loyalty: Issues and Perspectives (p. 99-116) - 1/2008
Editor: ICFAI UNIVERSITY PRESS
- ISBN 9788131422106
An original social marketing campaign to 'Try Vegan': effectiveness and impact on quality of life. In: Applied social marketing and quality of life: case studies from an international perspective
- Díaz Carmona, Estela
- Lado Couste, Nora Rita
- Martín García, David Felipe
Applied social marketing and quality of life: case studies from an international perspective (p. 205-219) - 8/2021
Editor: Springer International Publishing
10.1007/978-3-030-83286-5_12 View at source
- ISBN 978-3-030-83285-8
Una experiencia universitaria de publicidad interactiva en pantalla grande
- Benitez Iglesias, Antonio Jesus
- Armenteros Gallardo, Manuel
- Lado Couste, Nora Rita
Congreso Internacional de la SEECI 2014: Prospectiva en innovación y docencia universitaria - 2014
Topic analysis of Twitter content from Ibero-America: application to car brands
- Lado Couste, Nora Rita
- Ceballos, Manuel
- Garcia Crespo, Angel
EMCB 2016 Annual Conference: Creating Innovations for the Emerging Markets: Toward the New Frontier of Marketing: EMBANGKOK 2016 - 2016
The influence of high-technology and luxury co-branding strategies on cross-cultural consumer evaluation and purchase intention
- Ho, Han Chiang
- Lado Couste, Nora Rita
- Cesaroni, Fabrizio
- Maydeu Olivares, Alberto
42nd European Marketing Academy Conference: Lost in Translation: Marketing in an Interconnected World - 2013
- ISBN 9789944380102
Package Advertising Claims on New Products: Impact on Firm Value
- Lado Couste, Nora Rita
- Martos Partal, Maria Mercedes
- Martinez Ros, Ester
2011 Academy of Marketing Science (AMS) Annual Conference: The Sustainable Global Marketplace - 2011
Marketing Practices and Performance in a Post-Crisis Scenario
- Lado Couste, Nora Rita
- Duque Zuluaga, Lola Cristina
- Alvarez Bassi, Daniel
Academy of Marketing Science 40th Anniversary Conference 2011 - 2011
La eficacia de las prácticas de marketing de las pequeñas empresas en los mercados emergentes
- Alvarez Bassi, Daniel
- Lado Couste, Nora Rita
- Duque Zuluaga, Lola Cristina
XXIV Congreso Nacional de Marketing AEMARK - 2012
Impact of firm created content on user generated content in the Spanish twittersphere
- Ceballos, Manuel
- Garcia Crespo, Angel
- Lado Couste, Nora Rita
European Marketing Academy Conference (EMAC 2016) - 2016
Impact of Firm Created Content on User Generated Content: Using a new social media monitoring tool to explore Twitter
- Ceballos, Manuel
- Garcia Crespo, Angel
- Lado Couste, Nora Rita
28th European Marketin Academy Doctoral Colloquium (EMAC) - 2015
Impact of Firm Created Content on User Generated Content: Using Twittiment as a Social Media Monitoring Tool to Explore Twitter
- Ceballos, Manuel
- Garcia Crespo, Angel
- Lado Couste, Nora Rita
18th Academy of Marketing Science World Marketing Congress (WMC)<br/> (p. 303-306) - 2016
Editor: SPRINGER
https://doi.org/10.1007/978-3-319-29877-1_61 View at source
- ISBN 978-3-319-29876-4
This researcher has no technical reports.
Creación de una versión de video interactivo sobre el trailer película 300 the rise of an empire
- Lado Couste, Nora Rita
- Ciller Tenreiro, Maria Carmen
- Armenteros Gallardo, Manuel
- Benitez Iglesias, Antonio Jesus
- Largo Hurtado, Alejandro
Period: 24-02-2014 - 10-03-2014
Type of funding: Regional
Funding entity: WHATSCINE, S.L.
Convenio específico de colaboración entre la Comunidad de Madrid (Consejería de Educación e Investigación) y la Universidad Carlos III de Madrid para la realización de un proyecto de investigación para la innovación tecnológica y explotación de la información de la gestión educativa
- Garcia Crespo, Angel
- Lecuona Neumann, Antonio
- Soleto Muñoz, Helena
- Nogueira Goriba, Jose Ignacio
- Lado Couste, Nora Rita
- Alcoceba Gil, Juan Manuel
- Jullien De Asis, Jessica Laura
- Hernandez Moura, Belen
- Matheus Chacin, Carlos Alberto
- Corps Orgaz, Jose Julio
- Ruiz Arroyo, Adrian
- Romero Guzman, Jessica Alexandra
- Rodriguez Goncalves, Roxana Del Valle
- Wanis Arean, Farid
- Fuenmayor Gonzalez, Francisco Javier
- Medrano Vasquez, Francisco Manuel
- Gonzalez Calles, Alba
Period: 22-06-2018 - 31-12-2022
Type of funding: Regional
Funding entity: CONSEJERÍA DE EDUCACIÓN Y JUVENTUD
Benchmark de competencia en herramientas de monitoreo de twitter y asesoría internacionalización
- Lado Couste, Nora Rita
Period: 24-02-2013 - 23-08-2013
Type of funding: Regional
Funding entity: AGORA PROYECTOS Y SISTEMAS SL
Asesoramiento para la realización de un tratamiento audiovisual de cara a la implementación de tecnología interactiva en el contexto de un cine
- Lado Couste, Nora Rita
- Ciller Tenreiro, Maria Carmen
- Armenteros Gallardo, Manuel
- Benitez Iglesias, Antonio Jesus
- Largo Hurtado, Alejandro
Period: 12-02-2014 - 18-02-2014
Type of funding: Regional
Funding entity: WHATSCINE, S.L.
Apoyo a la Difusión de Técnicas de Marketing Mediante Simulación. Departamento de Comercialización e Investigación de Mercados de la Universidad de Valencia
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Lado Couste, Nora Rita
Period: 01-02-2007 - 01-06-2007
Type of funding: Internal
Funding entity: UNIVERSIDAD DE VALENCIA
Análisis de reputación y estrategias de comunicación del sector financiero español. Análisis de percepción de marcas propuestas de modelo a utilizar en Twitter.
- Lado Couste, Nora Rita
- Guillamon Saorin, Encarnacion
- Ceballos, Manuel
Period: 01-08-2013 - 31-01-2014
Type of funding: Regional
Funding entity: TWITTIMENT, S.L.
Análisis de la aplicación Tuittiment y construcción de corpus en Twitter
- Lado Couste, Nora Rita
Period: 01-07-2014 - 31-10-2014
Type of funding: Regional
Funding entity: TWITTIMENT, S.L.
CCG06-UC3M/HUM-0772 - Actitud emprendedora, innovación y orientación al mercado
- Gutierrez Calderon, Maria Isabel
- Fosfuri, Andrea
- Garcia Garcia, Clara Eugenia
- Martinez Ros, Ester
- Roca I Batllori, Esther
- Ortega Diego, Jaime
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
- Alvarez Gil, Maria Josefa
- Lado Couste, Nora Rita
- Ruiz Verdu, Pablo
- Surroca Aguilar, Jorge
- Barcos Redin, Lucia
- Giarratana, Marco
- Luzzi, Alessandra
- Melero Martin, Eduardo
- Palomeras Vilches, Neus
- Smeets, Valerie
- Bagues Fernandez, Manuel
- Gaston Breton, Charlotte
- Cesaroni, Fabrizio
Period: 01-01-2007 - 31-12-2007
Type of funding: Regional
Funding entity: COMUNIDAD DE MADRID-UC3M
This researcher has no patents or software licenses.
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