The data shown for the Universidad Carlos III de Madrid are partial, as they are intended to answer 2 questions:
- Who is researching a specific topic?
- What is an expert, group or particular department researching?
The search results will adhere to the following limits: active Researchers at Carlos III University of Madrid, Projects since 2006 and Publications, Theses, Patents and Software since 2008.
Esteban Bravo, Mercedes mesteban@emp.uc3m.es
Publications
- Articles 11
- Books 1
- Book chapters 0
- Conferences 7
- Working papers 5
- Technical reports 0
- Research projects 14
- Supervised theses 3
- Patent or software license 0
Solving Dynamic Stochastic Economic Models by Mathematical Programming Decomposition Methods
- Esteban Bravo, Mercedes
- Nogales Martin, Fco. Javier
COMPUTERS & OPERATIONS RESEARCH (p. 226-240) - 1/2008
https://doi.org/10.1016/j.cor.2006.02.031 View at source
- EISSN 1873-765X
- ISSN 0305-0548
An Interior-Point Algorithm for Computing Equilibria in Economies with Incomplete Asset Markets
- Esteban Bravo, Mercedes
JOURNAL OF ECONOMIC DYNAMICS & CONTROL (p. 677-694) - 3/2008
https://doi.org/10.1016/j.jedc.2007.02.008 View at source
- EISSN 1879-1743
- ISSN 0165-1889
Magazine Sales Promotion: A Dynamic Response Analysis
- Esteban Bravo, Mercedes
- Mugica Grijalba, Jose Miguel
- Vidal Sanz, Jose Manuel
JOURNAL OF ADVERTISING (p. 137-146) - 9/2009
https://doi.org/10.2753/joa0091-3367380109 View at source
- EISSN 1557-7805
- ISSN 0091-3367
Brand Value in Horizontal Alliances: The Case of Twin Cars
- Esteban Bravo, Mercedes
- Lado Couste, Nora Rita
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY (p. 1533-1542) - 8/2011
https://doi.org/10.1057/jors.2010.112 View at source
- EISSN 1476-9360
- ISSN 0160-5682
Licensing radical product innovations to speed up the diffusion
- Avagyan, Vardan
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (p. 542-555) - 12/2014
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
https://doi.org/10.1016/j.ejor.2014.05.031 View at source
- EISSN 1872-6860
- ISSN 0377-2217
Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
MARKETING SCIENCE (p. 621-640) - 9/2014
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
https://doi.org/10.1287/mksc.2014.0848 View at source
- EISSN 1526-548X
- ISSN 0732-2399
Historical impact of technological change on the US mass media advertising expenditure
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE (p. 306-316) - 11/2015
https://doi.org/10.1016/j.techfore.2015.07.018 View at source
- EISSN 1873-5509
- ISSN 0040-1625
Platforms: a multiplicity of research opportunities
- Sriram, S. Sriram
- Manchanda, Puneet Manchanda
- Esteban Bravo, Mercedes
- Chu, Junhong Chu
- Ma, Liye Ma
- Song, Minjae Song
- Shriver, Scott Shriver
- Subramanian, Upender Subramanian
MARKETING LETTERS (p. 141-152) - 8/2015
https://doi.org/10.1007/s11002-014-9314-1 View at source
- EISSN 1573-059X
- ISSN 0923-0645
Can Retail Sales Volatility be Curbed Through Marketing Actions?
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
MARKETING SCIENCE (p. 232-253) - 4/2017
https://doi.org/10.1287/mksc.2016.1013 View at source
- EISSN 1526-548X
- ISSN 0732-2399
Exact optimal experimental designs with constraints
- Esteban Bravo, Mercedes
- Leskiewicz, Agata
- Vidal Sanz, Jose Manuel
STATISTICS AND COMPUTING (p. 845-863) - 5/2017
https://doi.org/10.1007/s11222-016-9658-x View at source
- EISSN 1573-1375
- ISSN 0960-3174
Marketing Research Methods: Quantitative and Qualitative Approaches
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
2021
Editor: CAMBRIDGE UNIVERITY PRESS
https://doi.org/10.1017/9781108874748 View at source
- ISBN 9781108834988
This researcher has no book chapters.
The Impact of Critics Discrepancy on Consumers Average Ratings and their Dispersion
- Chocarro, Raquel
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
European Marketing Association Meeting (EMAC) - 2008
Optimal experimental designs for nonlinear conjoint Analysis: solving the conundrum
- Leszkiewicz, Agata
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
35th ISMS (INFORMS) Marketing Science Conference - 2013
A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry
- Esteban Bravo, Mercedes
9th Invitational Choice Symposium - 2013
Optimal experimental designs for nonlinear analysis: Solving the conundrum
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
- Leszkiewicz, Agata
6th International Conference of the ERCIM WG on Computational and Methodological Statistics (ERCIM 2013) - 2013
Sales volatility and marketing planning
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
XXVII Congreso de Marketing AEMARK 2015 (p. 872) - 2015
Editor: ESIC
- ISBN 978-84-16462-51-3
Expenditure trends in us advertising: long-term effects and structural changes with new media introductions
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
XVII Congreso de Marketing AEMARK 2015 (p. 1129) - 2015
Editor: ESIC
- ISBN 978-84-16462-51-3
Optimal Risk in Marketing Resource Allocation
- Balbas De La Corte, Alejandro
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
2009
Editor: UNIVERSIDAD CARLOS III DE MADRID
Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs
- Avagyan, Vardan
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (p. 780-796) - 12/2011
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
https://doi.org/10.1016/j.ijresmar.2016.01.007 View at source
- EISSN 1873-8001
- ISSN 0167-8116
Can we curb retail sales volatility through marketing mix actions?
- Esteban Bravo, Mercedes
- Yildirim, Gokhan
- Vidal Sanz, Jose Manuel
2011
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
Reconsidering optimal experimental design for conjoint analysis
- Esteban Bravo, Mercedes
- Leszkiewicz, Agata
- Vidal Sanz, Jose Manuel
2012
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
US advertising expenditure trends : long run effects and structural changes with new media introductions
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
2012
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
This researcher has no technical reports.
UC3M-ECO-05-042 - Innovación empresarial, proliferación de productos y desarrollo de nuevos mercados
- Gutierrez Calderon, Maria Isabel
- Fosfuri, Andrea
- Garcia Garcia, Clara Eugenia
- Martinez Ros, Ester
- Roca I Batllori, Esther
- Ortega Diego, Jaime
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
- Alvarez Gil, Maria Josefa
- Lado Couste, Nora Rita
- Torres Lacomba, Anna
- Surroca Aguilar, Jorge
- Barcos Redin, Lucia
- Merino De Lucas, Fernando
- Giarratana, Marco
Period: 01-01-2006 - 31-12-2006
Type of funding: Regional
Funding entity: COMUNIDAD DE MADRID-UC3M
CSD2006-16 - Nuevos enfoques en investigación económica (neinvecon)
- Tribo Gine, Jose Antonio
- Carmona Pidal, Juan Antonio
- Dolado Lobregad, Juan Jose
- Ibañez Rodriguez, Alfredo
- Fosfuri, Andrea
- Diaz Rodriguez, Antonia
- Tena Junguito, Antonio
- Romero Medina, Antonio
- Velasco Gomez, Carlos
- Alvarez Nogal, Carlos
- Alonso Borrego, Cesar
- Cardone Riportella, Clara Laura
- Camino Blasco, David
- Moreno Ruiz, Diego
- Martinez Ros, Ester
- Rivera Camino, Jaime Eduardo
- Simpson Stone, James Patrick
- Ruiz-castillo Ucelay, Javier
- Diaz Gimenez, Javier
- Gonzalo Muñoz, Jesus
- Jaumandreu Balanzo, Jorge
- Gil Bazo, Jose Javier
- Ferreira Garcia, Jose Luis
- Vidal Sanz, Jose Manuel
- Roses Vendoiro, Juan Ramon
- Desmet, Klaus
- Prados De La Escosura, Leandro
- Corchon Diaz, Luis Carlos
- Frutos Casado, Maria Angeles De
- Jansen, Marcel
- Celentani, Marco
- Samartin Saenz, Margarita
- Sanz Villarroya, Maria Isabel
- Macias Dorissa, Marta Pilar
- Cardoso-marta Pinto-machado, Matilde
- Esteban Bravo, Mercedes
- Boldrin, Michele
- Delgado Gonzalez, Miguel Angel
- Tapia Torres, Miguel Angel
- Alvarez Gil, Maria Josefa
- Lado Couste, Nora Rita
- Kujal, Praveen
- Carrasco Perea, Raquel
- Mora Villarrubia, Ricardo
- Brusco, Sandro
- Houpt, Stefan Oliver
- Sperlich, Stefan
- Battilossi, Stefano
- Perez Fructuoso, Maria Jose
- Ruiz Verdu, Pablo
- Gago Rodriguez, Susana
- Iannantuoni, Giovanna
- Sinopoli, Francesco De
- Fabra Portela, Natalia
- Jerez Garcia-vaquero, Maria Belen
- Albarran Perez, Pedro
- Surroca Aguilar, Jorge
- Meza Goiz, Felipe
- Milliou, Chrysovalantou
- Giarratana, Marco
- Moreno Muñoz, Jesus David
- Ponce, Carlos Alberto Jose
- Flores Zendejas, Juan Huitzilihuitl
- Carro Prieto, Jesus Maria
- Giolito, Eugenio Pedro
- Hernando Veciana, Angel
- Luzzi, Alessandra
- Melero Martin, Eduardo
- Möller, Marc
- Palomeras Vilches, Neus
- Rincon Zapatero, Juan Pablo
- Smeets, Valerie
- Nicolini Alessi, Esteban Alberto
- Cabrales Goitia, Antonio
- Warzynski, Frederic
- Ferraris, Leo
- Moon, Seongman
- Watanabe Watanabe, Makoto
- Sanchez Alonso, Blanca
- Kuehn, Zoe
- Trombetta, Marco
Period: 15-09-2006 - 31-12-2019
Type of funding: National
Funding entity: MINISTERIO DE EDUCACION Y CIENCIA DIR. GRAL. INVESTIGACION
Apoyo a la Difusión de Técnicas de Marketing Mediante Simulación. Departamento de Comercialización e Investigación de Mercados de la Universidad de Valencia
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Lado Couste, Nora Rita
Period: 01-02-2007 - 01-06-2007
Type of funding: Internal
Funding entity: UNIVERSIDAD DE VALENCIA
CCG06-UC3M/HUM-0772 - Actitud emprendedora, innovación y orientación al mercado
- Gutierrez Calderon, Maria Isabel
- Fosfuri, Andrea
- Garcia Garcia, Clara Eugenia
- Martinez Ros, Ester
- Roca I Batllori, Esther
- Ortega Diego, Jaime
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
- Alvarez Gil, Maria Josefa
- Lado Couste, Nora Rita
- Ruiz Verdu, Pablo
- Surroca Aguilar, Jorge
- Barcos Redin, Lucia
- Giarratana, Marco
- Luzzi, Alessandra
- Melero Martin, Eduardo
- Palomeras Vilches, Neus
- Smeets, Valerie
- Bagues Fernandez, Manuel
- Gaston Breton, Charlotte
- Cesaroni, Fabrizio
Period: 01-01-2007 - 31-12-2007
Type of funding: Regional
Funding entity: COMUNIDAD DE MADRID-UC3M
SEJ2007-65897 - Medición de la eficiencia de las prácticas de marketing en la creación de valor de marca y de mercado.
- Lado Couste, Nora Rita
- Ladron De Guevara Martinez, Antonio
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
- Martos Partal, Maria Mercedes
- Torres Lacomba, Anna
- Villa Valdes, Guillermo
- Gaston Breton, Charlotte
- Cesaroni, Fabrizio
- Duque Zuluaga, Lola Cristina
- Yildirim, Gokhan
- Natale Junkes, Patricia
Period: 01-10-2007 - 30-06-2011
Type of funding: National
Funding entity: MINISTERIO DE EDUCACION Y CIENCIA DIR. GRAL. INVESTIGACION
SEJ2007-30274-E - EU-Offshoring: Globalization off-shoring effects in the EU
- Esteban Bravo, Mercedes
Period: 01-10-2008 - 01-10-2009
Funding entity: MINISTERIO DE EDUCACION Y CIENCIA DIR. GRAL. INVESTIGACION
Asesoría para la elaboración de mapas perceptuales de la marca en la red social TWITTER
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
Period: 10-02-2012 - 09-06-2012
Type of funding: Regional
Funding entity: AGORA PROYECTOS Y SISTEMAS SL
ECO2011-30198 - Herramientas analíticas para marketing interactivo
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
- Leszkiewicz, Agata
Period: 01-01-2012 - 31-12-2015
Type of funding: National
Funding entity: MINISTERIO DE CIENCIA E INNOVACION
Contrato para el "Estudio de distribución de prensa en España 2013"
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
Period: 01-06-2013 - 30-09-2013
Type of funding: Regional
Funding entity: SOCIEDAD GRAL. ESPA/OLA LIBRERIA (SGEL)
Three essays on marketing dynamics
- Esteban Bravo, Mercedes
- Yildirim, Gokhan
- Vidal Sanz, Jose Manuel
Reading date: 11-07-2012
Three essays on conjoint analysis: Optimal design and estimation of endogenous consideration sets
- Leszkiewicz, Agata
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
Reading date: 14-02-2014
This researcher has no patents or software licenses.
Research groups
Researcher profiles
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ORCID
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Web of Science ResearcherID
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Scopus Author ID