The data shown for the Universidad Carlos III de Madrid are partial, as they are intended to answer 2 questions:
- Who is researching a specific topic?
- What is an expert, group or particular department researching?
The search results will adhere to the following limits: active Researchers at Carlos III University of Madrid, Projects since 2006 and Publications, Theses, Patents and Software since 2008.
Esteban Bravo, Mercedes mesteban@emp.uc3m.es
Publications
- Articles 11
- Books 1
- Book chapters 0
- Conferences 7
- Working papers 5
- Technical reports 0
- Research projects 14
- Supervised theses 3
- Patent or software license 0
Solving Dynamic Stochastic Economic Models by Mathematical Programming Decomposition Methods
- Esteban Bravo, Mercedes
- Nogales Martin, Fco. Javier
COMPUTERS & OPERATIONS RESEARCH (p. 226-240) - 1/2008
https://doi.org/10.1016/j.cor.2006.02.031 View at source
- EISSN 1873-765X
- ISSN 0305-0548
Licensing radical product innovations to speed up the diffusion
- Avagyan, Vardan
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH (p. 542-555) - 12/2014
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
https://doi.org/10.1016/j.ejor.2014.05.031 View at source
- EISSN 1872-6860
- ISSN 0377-2217
Tracking Fraudulent and Low-Quality Display Impressions
- Callejo Pinardo, Patricia
- Cuevas Rumin, Angel
- Cuevas Rumin, Ruben
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
JOURNAL OF ADVERTISING (p. 309-319) - 5/2020
https://doi.org/10.1080/00913367.2020.1749914 View at source
- EISSN 1557-7805
- ISSN 0091-3367
Magazine Sales Promotion: A Dynamic Response Analysis
- Esteban Bravo, Mercedes
- Mugica Grijalba, Jose Miguel
- Vidal Sanz, Jose Manuel
JOURNAL OF ADVERTISING (p. 137-146) - 9/2009
https://doi.org/10.2753/joa0091-3367380109 View at source
- EISSN 1557-7805
- ISSN 0091-3367
An Interior-Point Algorithm for Computing Equilibria in Economies with Incomplete Asset Markets
- Esteban Bravo, Mercedes
JOURNAL OF ECONOMIC DYNAMICS & CONTROL (p. 677-694) - 3/2008
https://doi.org/10.1016/j.jedc.2007.02.008 View at source
- EISSN 1879-1743
- ISSN 0165-1889
Brand Value in Horizontal Alliances: The Case of Twin Cars
- Esteban Bravo, Mercedes
- Lado Couste, Nora Rita
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY (p. 1533-1542) - 8/2011
https://doi.org/10.1057/jors.2010.112 View at source
- EISSN 1476-9360
- ISSN 0160-5682
Platforms: a multiplicity of research opportunities
- Sriram, S. Sriram
- Manchanda, Puneet Manchanda
- Esteban Bravo, Mercedes
- Chu, Junhong Chu
- Ma, Liye Ma
- Song, Minjae Song
- Shriver, Scott Shriver
- Subramanian, Upender Subramanian
MARKETING LETTERS (p. 141-152) - 8/2015
https://doi.org/10.1007/s11002-014-9314-1 View at source
- EISSN 1573-059X
- ISSN 0923-0645
Can Retail Sales Volatility be Curbed Through Marketing Actions?
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
MARKETING SCIENCE (p. 232-253) - 4/2017
https://doi.org/10.1287/mksc.2016.1013 View at source
- EISSN 1526-548X
- ISSN 0732-2399
Valuing Customer Portfolios with Endogenous Mass and Direct Marketing Interventions Using a Stochastic Dynamic Programming Decomposition
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
MARKETING SCIENCE (p. 621-640) - 9/2014
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
https://doi.org/10.1287/mksc.2014.0848 View at source
- EISSN 1526-548X
- ISSN 0732-2399
Exact optimal experimental designs with constraints
- Esteban Bravo, Mercedes
- Leskiewicz, Agata
- Vidal Sanz, Jose Manuel
STATISTICS AND COMPUTING (p. 845-863) - 5/2017
https://doi.org/10.1007/s11222-016-9658-x View at source
- EISSN 1573-1375
- ISSN 0960-3174
Marketing Research Methods: Quantitative and Qualitative Approaches
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
2021
Editor: CAMBRIDGE UNIVERITY PRESS
https://doi.org/10.1017/9781108874748 View at source
- ISBN 9781108834988
This researcher has no book chapters.
Optimal experimental designs for nonlinear conjoint Analysis: solving the conundrum
- Leszkiewicz, Agata
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
35th ISMS (INFORMS) Marketing Science Conference - 2013
Optimal experimental designs for nonlinear analysis: Solving the conundrum
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
- Leszkiewicz, Agata
6th International Conference of the ERCIM WG on Computational and Methodological Statistics (ERCIM 2013) - 2013
A nonlinear product differentiation model à la Cournot: a new look to the newspapers industry
- Esteban Bravo, Mercedes
9th Invitational Choice Symposium - 2013
The Impact of Critics Discrepancy on Consumers Average Ratings and their Dispersion
- Chocarro, Raquel
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
European Marketing Association Meeting (EMAC) - 2008
[Participación en Mesa Redonda]
- Esteban Bravo, Mercedes
Workshop on \"Business Analytics between Baruch BS and UC3M\" - 2016
Expenditure trends in us advertising: long-term effects and structural changes with new media introductions
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
XVII Congreso de Marketing AEMARK 2015 (p. 1129) - 2015
Editor: ESIC
- ISBN 978-84-16462-51-3
Riding successive product diffusion waves : building a tsunami via upgrade-rebate programs
- Avagyan, Vardan
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (p. 780-796) - 12/2011
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
https://doi.org/10.1016/j.ijresmar.2016.01.007 View at source
- EISSN 1873-8001
- ISSN 0167-8116
US advertising expenditure trends : long run effects and structural changes with new media introductions
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
2012
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
Can we curb retail sales volatility through marketing mix actions?
- Esteban Bravo, Mercedes
- Yildirim, Gokhan
- Vidal Sanz, Jose Manuel
2011
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
Reconsidering optimal experimental design for conjoint analysis
- Esteban Bravo, Mercedes
- Leszkiewicz, Agata
- Vidal Sanz, Jose Manuel
2012
Editor: Universidad Carlos III de Madrid. Departamento de Economía de la Empresa
This researcher has no technical reports.
Asesoría para la elaboración de mapas perceptuales de la marca en la red social TWITTER
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
Period: 10-02-2012 - 09-06-2012
Type of funding: Regional
Funding entity: AGORA PROYECTOS Y SISTEMAS SL
CCG06-UC3M/HUM-0772 - Actitud emprendedora, innovación y orientación al mercado
- Gutierrez Calderon, Maria Isabel
- Fosfuri, Andrea
- Garcia Garcia, Clara Eugenia
- Martinez Ros, Ester
- Roca I Batllori, Esther
- Ortega Diego, Jaime
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
- Alvarez Gil, Maria Josefa
- Lado Couste, Nora Rita
- Ruiz Verdu, Pablo
- Surroca Aguilar, Jorge
- Barcos Redin, Lucia
- Giarratana, Marco
- Luzzi, Alessandra
- Melero Martin, Eduardo
- Palomeras Vilches, Neus
- Smeets, Valerie
- Bagues Fernandez, Manuel
- Gaston Breton, Charlotte
- Cesaroni, Fabrizio
Period: 01-01-2007 - 31-12-2007
Type of funding: Regional
Funding entity: COMUNIDAD DE MADRID-UC3M
Contrato para el "Estudio de distribución de prensa en España 2013"
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
Period: 01-06-2013 - 30-09-2013
Type of funding: Regional
Funding entity: SOCIEDAD GRAL. ESPA/OLA LIBRERIA (SGEL)
UC3M-ECO-05-042 - Innovación empresarial, proliferación de productos y desarrollo de nuevos mercados
- Gutierrez Calderon, Maria Isabel
- Fosfuri, Andrea
- Garcia Garcia, Clara Eugenia
- Martinez Ros, Ester
- Roca I Batllori, Esther
- Ortega Diego, Jaime
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
- Alvarez Gil, Maria Josefa
- Lado Couste, Nora Rita
- Torres Lacomba, Anna
- Surroca Aguilar, Jorge
- Barcos Redin, Lucia
- Merino De Lucas, Fernando
- Giarratana, Marco
Period: 01-01-2006 - 31-12-2006
Type of funding: Regional
Funding entity: COMUNIDAD DE MADRID-UC3M
CSD2006-16 - Nuevos enfoques en investigación económica (neinvecon)
- Tribo Gine, Jose Antonio
- Carmona Pidal, Juan Antonio
- Dolado Lobregad, Juan Jose
- Ibañez Rodriguez, Alfredo
- Fosfuri, Andrea
- Diaz Rodriguez, Antonia
- Tena Junguito, Antonio
- Romero Medina, Antonio
- Velasco Gomez, Carlos
- Alvarez Nogal, Carlos
- Alonso Borrego, Cesar
- Cardone Riportella, Clara Laura
- Camino Blasco, David
- Moreno Ruiz, Diego
- Martinez Ros, Ester
- Rivera Camino, Jaime Eduardo
- Simpson Stone, James Patrick
- Ruiz-castillo Ucelay, Javier
- Diaz Gimenez, Javier
- Gonzalo Muñoz, Jesus
- Jaumandreu Balanzo, Jorge
- Gil Bazo, Jose Javier
- Ferreira Garcia, Jose Luis
- Vidal Sanz, Jose Manuel
- Roses Vendoiro, Juan Ramon
- Desmet, Klaus
- Prados De La Escosura, Leandro
- Corchon Diaz, Luis Carlos
- Frutos Casado, Maria Angeles De
- Jansen, Marcel
- Celentani, Marco
- Samartin Saenz, Margarita
- Sanz Villarroya, Maria Isabel
- Macias Dorissa, Marta Pilar
- Cardoso-marta Pinto-machado, Matilde
- Esteban Bravo, Mercedes
- Boldrin, Michele
- Delgado Gonzalez, Miguel Angel
- Tapia Torres, Miguel Angel
- Alvarez Gil, Maria Josefa
- Lado Couste, Nora Rita
- Kujal, Praveen
- Carrasco Perea, Raquel
- Mora Villarrubia, Ricardo
- Brusco, Sandro
- Houpt, Stefan Oliver
- Sperlich, Stefan
- Battilossi, Stefano
- Perez Fructuoso, Maria Jose
- Ruiz Verdu, Pablo
- Gago Rodriguez, Susana
- Iannantuoni, Giovanna
- Sinopoli, Francesco De
- Fabra Portela, Natalia
- Jerez Garcia-vaquero, Maria Belen
- Albarran Perez, Pedro
- Surroca Aguilar, Jorge
- Meza Goiz, Felipe
- Milliou, Chrysovalantou
- Giarratana, Marco
- Moreno Muñoz, Jesus David
- Ponce, Carlos Alberto Jose
- Flores Zendejas, Juan Huitzilihuitl
- Carro Prieto, Jesus Maria
- Giolito, Eugenio Pedro
- Hernando Veciana, Angel
- Luzzi, Alessandra
- Melero Martin, Eduardo
- Möller, Marc
- Palomeras Vilches, Neus
- Rincon Zapatero, Juan Pablo
- Smeets, Valerie
- Nicolini Alessi, Esteban Alberto
- Cabrales Goitia, Antonio
- Warzynski, Frederic
- Ferraris, Leo
- Moon, Seongman
- Watanabe Watanabe, Makoto
- Sanchez Alonso, Blanca
- Kuehn, Zoe
- Trombetta, Marco
Period: 15-09-2006 - 31-12-2019
Type of funding: National
Funding entity: MINISTERIO DE EDUCACION Y CIENCIA DIR. GRAL. INVESTIGACION
PID2021-125976NB-I00 - MODELOS ANALÍTICOS DE MARKETING ENRIQUECIDOS
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
- Lee, Hyun Jung
Period: 01-09-2022 - 31-08-2025
Type of funding: National
Funding entity: AGENCIA ESTATAL DE INVESTIGACION (AEI)
Apoyo a la Difusión de Técnicas de Marketing Mediante Simulación. Departamento de Comercialización e Investigación de Mercados de la Universidad de Valencia
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Lado Couste, Nora Rita
Period: 01-02-2007 - 01-06-2007
Type of funding: Internal
Funding entity: UNIVERSIDAD DE VALENCIA
PGC2018-096083-B-I00 - TECNICAS ANALÍTICAS DE MARKETING BASADAS EN DATOS
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
- Lee, Hyun Jung
Period: 01-01-2019 - 30-09-2022
Type of funding: National
Funding entity: AGENCIA ESTATAL DE INVESTIGACION (AEI)
ECO2011-30198 - Herramientas analíticas para marketing interactivo
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
- Yildirim, Gokhan
- Leszkiewicz, Agata
Period: 01-01-2012 - 31-12-2015
Type of funding: National
Funding entity: MINISTERIO DE CIENCIA E INNOVACION
SEJ2007-65897 - Medición de la eficiencia de las prácticas de marketing en la creación de valor de marca y de mercado.
- Lado Couste, Nora Rita
- Ladron De Guevara Martinez, Antonio
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
- Martos Partal, Maria Mercedes
- Torres Lacomba, Anna
- Villa Valdes, Guillermo
- Gaston Breton, Charlotte
- Cesaroni, Fabrizio
- Duque Zuluaga, Lola Cristina
- Yildirim, Gokhan
- Natale Junkes, Patricia
Period: 01-10-2007 - 30-06-2011
Type of funding: National
Funding entity: MINISTERIO DE EDUCACION Y CIENCIA DIR. GRAL. INVESTIGACION
Three essays on conjoint analysis: Optimal design and estimation of endogenous consideration sets
- Leszkiewicz, Agata
- Vidal Sanz, Jose Manuel
- Esteban Bravo, Mercedes
Reading date: 14-02-2014
Marketing strategies for enhacing word of mouth: sales acceleration and affiliate programs
- Avagyan, Vardan
- Esteban Bravo, Mercedes
- Vidal Sanz, Jose Manuel
Reading date: 19-09-2012
This researcher has no patents or software licenses.
Research groups
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