Who is to blame? The Attribution of Negative Touchpoints and its Impact on Overall Customer Satisfaction - Melnyk, Volodymyr; De Vries, Eline Louise Elisabeth; Duque Zuluaga, Lola Cristina (International Marketing Trends Conference, 2022)

ONLINE COMMUNITIES AND AUDIENCE REACTIONS TO NOT SOCIALLY APPROVED ORGANIZATION ACTIONS - Barroso Ludeña, Alicia; Dias Dos Reis, Samira; Stirpe, Luigi; Duque Zuluaga, Lola Cristina; Melnyk, Volodymyr; De Vries, Eline Louise Elisabeth; Deuschel, Till Nicolas; Katz, Joshua Henry (2022)

Mood as a moderator of social norm's influence: an abstract - Melnyk, Volodymyr; Herpen, Erica Van; Fischer, Arnout; Trijp, Hans C. M. Van (2016 AMS Annual Conference, 2017)

The Mechanisms of Social Norms' Influence on Consumer Decision Making - Melnyk, Volodymyr; Herpen, Erica Van; Jak, Suzanne; Van Trip, Hans C. M. (Zeitschrift fur Psychologie-Journal of Psychology, 2019)

Environmental determinants of energy-efficient transformation of national economies for sustainable development - Karintseva, O.; Kharchenko, M.; Boon, E.k.; Derykolenko, O.; Melnyk, Volodymyr; Kobzar, O. (International Journal of Global Energy Issues, 2021)

The influence of social norms through thinking = La influencia de las normas sociales a través del pensamiento. In: Nuevos estudios en educación, artes y negocios en una sociedad diversa = New Explorations in Education, Art and Business for a Diverse Society - Melnyk, Volodymyr (Nuevos estudios en educación, artes y negocios en una sociedad diversa = New Explorations in Education, Art and Business for a Diverse Society, 2020)

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis - Melnyk, Volodymyr; Carrillat, François A.; Melnyk, Valentyna (JOURNAL OF MARKETING, 2021)

Tell Me What to Do When I am in a Good Mood. Show Me What to Do When I am in a Bad Mood: Mood as a Moderator of Social Norm's Influence - Melnyk, Volodymyr (1st Mediterranean Consumer Behaviour Research Symposium (MCBRS2015), 2015)

Glossary. In: Handbook of Economic of Enterprise - Melnyk, Volodymyr (Handbook of Economic of Enterprise, 2013)

Regulatory fit effects for injunctive versus descriptive social norms: evidence from the promotion of sustainable products - Melnyk, Volodymyr; Van Herpen, Erika; Fischer, Arnout; Van Trijp, Hans (MARKETING LETTERS, 2013)

Greening Economy vs Greening Business: Performance Indicators, Driving Factors and Trends - Derev'yanko, Yuriy; Lukash, Olha; Shkarupa, Olena; Melnyk, Volodymyr; Simonova, Maria (International Journal of Global Environmental Issues (International Journal of Global Environmental Issues), 2021)

The role of mood in social norm influence - Melnyk, Volodymyr (International Conference for Consumer Psychology, 2015)

Social norms and regulatory focus - Melnyk, Volodymyr (42nd European Marketing Academy Conference (EMAC) Annual Conference 2013: Lost in Translation, Marketing in an Interconnected World, 2013)