Brand awareness-Brand quality inference and consumer's risk perception in store brands of food products

Food Quality And Preference (p. 289-298) - 1/3/2014

10.1016/j.foodqual.2013.09.006 View at source

• ISSN 09503293

• iMarina

Consumer identification with store brands: Differences between consumers according to their brand loyalty

Brq-Business Research Quarterly (p. 111-126) - 1/4/2015

10.1016/j.brq.2014.03.004 View at source

• ISSN 23409444

• iMarina

Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name

Journal Of Retailing And Consumer Services (p. 358-368) - 1/1/2017

10.1016/j.jretconser.2016.07.014 View at source

• ISSN 09696989

• iMarina

Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency

Journal Of Consumer Marketing (p. 620-632) - 15/8/2019

10.1108/jcm-10-2017-2391 View at source

• ISSN 07363761

• iMarina

Do Brands Matter in Unlisted Firms? An Empirical Study of the Association between Brand Equity and Financial Performance

Administrative Sciences - 1/1/2018

10.3390/admsci8040065 View at source

• ISSN 20763387

• iMarina

Does Use of Different Platforms Influence the Relationship between Cocreation Value-in-Use and Participants' Cocreation Behaviors? An Application in Third-Party Managed Virtual Communities

Complexity - 1/1/2019

10.1155/2019/7562903 View at source

• ISSN 10762787

• iMarina

Influence of Value Co-Creation on Virtual Community Brand Equity for Unichannel vs. Multichannel Users

Sustainability - 1/8/2021

10.3390/su13158403 View at source

• ISSN 20711050

• iMarina

La gestión del valor del cliente en el contexto minorista de bienes de gran consumo

Distribución Y Consumo (p. 55-57) - 1/1/2012

• ISSN 11320176

• iMarina

Perceived value of retail service and loyalty to the commercial chain: The role of propensity to buy store brands

International Review Of Retail, Distribution And Consumer Research (p. 493-510) - 1/12/2013

10.1080/09593969.2013.832696 View at source

• ISSN 14664402

• iMarina

Sustainable Co-Creation Behavior in a Virtual Community: Antecedents and Moderating Effect of Participant's Perception of Own Expertise

Sustainability - 1/1/2020

10.3390/su12198151 View at source

• ISSN 20711050

• iMarina

Analysis of Antecedents that Contribute to Try New Products in Retail Commerce

Advancing Insights On Brand Management (p. 119-139) - 8/11/2018

10.5772/intechopen.69878 View at source

• iMarina

Brand equity of store brands and its effect on customer value: Spanish consumer goods retail sector

Handbook Of Research On Strategic Retailing Of Private Label Products In A Recovering Economy (p. 154-181) - 20/6/2016

10.4018/978-1-5225-0220-3.ch007 View at source

• iMarina

Creación de intangibles: Las marcas colectivas

Una Nueva Política Industrial Para España / Coord. Por María Elisa Alvarez López; Rafael Myro Sánchez (Dir.) (p. 115-130) - 1/1/2016

• iMarina

Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

Advances In National Brand And Private Label Marketing. Fifth International Conference (p. 125-133) - 1/1/2018

• iMarina

El papel de las tic en la creación de beneficios en la cadena de valor de la distribución

Estratégias De Distribución Y Comportamiento De Compra Multicanal: Tendencias Y Oportunidades Para Que Fabricante Y Distribuidor Rentabilicen Sus Decisiones De Marketing (p. 109-132) - 1/1/2013

• iMarina

El valor de los recursos intangibles para las empresas españolas: el capital directivo

Innovación Y Competitividad: Desafíos De La Industria Española (p. 143-179) - 1/1/2018

• iMarina

Engagement in a Third-Party-Managed Virtual Community and Its Effect on Customer Identification

Predicting Trends And Building Strategies For Consumer Engagement In Retail Environments (p. 44-61) - 30/11/2019

10.4018/978-1-5225-7856-7.ch003 View at source

• iMarina

La formación de la lealtad y la cocreación de valor en el ámbito minorista desde la perspectiva de la lógica dominante de los servicios

Experiencia Y Comportamiento Del Cliente En Un Entorno Multicanal: Claves De Éxito Para Fabricantes Y Detallistas (p. 143-164) - 1/1/2014

• iMarina

Brand Capital and Earnings Quality EN: Session 2 - Brand capital and new challenges

22/5/2014

• iMarina

Destination Brand Personality: An Application to Spanish Tourism

International Journal Of Tourism Research (p. 210-219) - 1/5/2016

10.1002/jtr.1997 View at source

• ISSN 10992340

• iMarina

Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

Springer Proceedings In Business And Economics (p. 125-133) - 1/1/2018

10.1007/978-3-319-92084-9_14 View at source

• ISSN 21987246

• iMarina

Modelo de experiencia en la comunidad virtual desde la perspectiva de la cocreación

Xxix Congreso De Marketing Aemark (2017) (p. 899-904) - 1/1/2017

• iMarina

The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands

Advances In National Brand And Private Label Marketing (p. 67-74) - 1/1/2016

10.1007/978-3-319-39946-1_8 View at source

• iMarina
• iMarina

The Role of the Store Brands in the Creation of Consumer Loyalty and Trust in the Retailer Within the Context of Consumer Product Distribution

Springer Proceedings In Business And Economics (p. 83-90) - 1/1/2014

10.1007/978-3-319-07194-7_8 View at source

• ISSN 21987246

• iMarina

El marketing de relaciones la creación de valor en el marco de la lógica dominante de los servicios

Period: 01-01-2013 - 31-12-2015

Type of funding: National

Amount of funding: 46800,00 Euros.

• iMarina

Excelencia profesorado universitario Profesor/a Contratado/a Doctor/a - Financiación e Investigación Comercial

Period: 01-01-2021 - 31-12-2023

Type of funding: Regional

Amount of funding: 37500,00 Euros.

• iMarina

La marca y su historia: valor económico, empresarial y social

Period: 05-01-2012 - 30-04-2014

• iMarina