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Author profile at the institutional portal

Villaseńor Roman, María Nieves nieves.villasenor@uam.es

Financiación e investigación comercial / Universidad Autónoma de Madrid

Publications

Sustainable Co-Creation Behavior in a Virtual Community: Antecedents and Moderating Effect of Participant's Perception of Own Expertise

  • Rubio, Natalia
  • Villasenor, Nieves
  • Yague, Ma Jesus;

Sustainability - 1/1/2020

10.3390/su12198151 View at source

  • ISSN 20711050

Influence of Value Co-Creation on Virtual Community Brand Equity for Unichannel vs. Multichannel Users

  • Rubio, Natalia
  • Villasenor, Nieves
  • Jesus Yague, Ma;

Sustainability - 1/8/2021

10.3390/su13158403 View at source

  • ISSN 20711050

Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name

  • Rubio, Natalia
  • Villasenor, Nieves
  • Jesus Yague, Maria;

Journal Of Retailing And Consumer Services (p. 358-368) - 1/1/2017

10.1016/j.jretconser.2016.07.014 View at source

  • ISSN 09696989

The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

  • Rubio N
  • Villaseñor N
  • Yagüe M

Journal Of Product And Brand Management (p. 124-138) - 20/1/2020

10.1108/jpbm-09-2018-2017 View at source

  • ISSN 10610421

Customer’s loyalty and trial intentions within the retailer: the moderating role of variety-seeking tendency

  • Rubio N
  • Villaseñor N
  • Yagüe M

Journal Of Consumer Marketing (p. 620-632) - 15/8/2019

10.1108/jcm-10-2017-2391 View at source

  • ISSN 07363761

Perceived value of retail service and loyalty to the commercial chain: The role of propensity to buy store brands

  • Rubio, Natalia
  • Villasenor, Nieves
  • Jesus Yague, Maria;

International Review Of Retail, Distribution And Consumer Research (p. 493-510) - 1/12/2013

10.1080/09593969.2013.832696 View at source

  • ISSN 14664402

Value co-creation between consumers and distributors: the moderating effect of relationship characteristics

  • Rubio, Natalia
  • Villasenor, Nieves
  • Yague, Maria Jesus;

International Journal Of Retail & Distribution Management (p. 1067-1088) - 1/1/2021

10.1108/ijrdm-10-2020-0390 View at source

  • ISSN 09590552

Value Co-creation in Third-Party Managed Virtual Communities and Brand Equity

  • Rubio N
  • Villaseñor N
  • Yagüe M

Frontiers In Psychology - 27/5/2020

10.3389/fpsyg.2020.00927 View at source

  • ISSN 16641078

Brand awareness-Brand quality inference and consumer's risk perception in store brands of food products

  • Rubio, Natalia
  • Oubina, Javier
  • Villasenor, Nieves;

Food Quality And Preference (p. 289-298) - 1/3/2014

10.1016/j.foodqual.2013.09.006 View at source

  • ISSN 09503293

La gestión del valor del cliente en el contexto minorista de bienes de gran consumo

  • Villaseñor Román, Nieves
  • Rubio Benito, Natalia
  • Yagüe Guillén, María Jesús

Distribución Y Consumo (p. 55-57) - 1/1/2012

  • ISSN 11320176
  • iMarina

This researcher has no books.

Creación de intangibles: Las marcas colectivas

  • Rubio Benito, Natalia
  • Villaseñor Román, Nieves

Una Nueva Política Industrial Para España / Coord. Por María Elisa Alvarez López; Rafael Myro Sánchez (Dir.) (p. 115-130) - 1/1/2016

  • iMarina

Engagement in a Third-Party-Managed Virtual Community and Its Effect on Customer Identification

  • Natalia Rubio, Nieves Villaseñor and Maria Jesús Yagüe

Predicting Trends And Building Strategies For Consumer Engagement In Retail Environments (p. 44-61) - 30/11/2019

10.4018/978-1-5225-7856-7.ch003 View at source

El valor de los recursos intangibles para las empresas españolas: el capital directivo

  • Rubio Benito, Natalia
  • Villaseñor Román, Nieves
  • Yagüe Guillén, María Jesús

Innovación Y Competitividad: Desafíos De La Industria Española (p. 143-179) - 1/1/2018

  • iMarina

Brand equity of store brands and its effect on customer value: Spanish consumer goods retail sector

  • Rubio N
  • Villaseñor N
  • Yague M

Handbook Of Research On Strategic Retailing Of Private Label Products In A Recovering Economy (p. 154-181) - 20/6/2016

10.4018/978-1-5225-0220-3.ch007 View at source

La formación de la lealtad y la cocreación de valor en el ámbito minorista desde la perspectiva de la lógica dominante de los servicios

  • Rubio Benito, Natalia
  • Villaseñor Román, Nieves
  • Yagüe Guillén, María Jesús

Experiencia Y Comportamiento Del Cliente En Un Entorno Multicanal: Claves De Éxito Para Fabricantes Y Detallistas (p. 143-164) - 1/1/2014

  • iMarina

El papel de las tic en la creación de beneficios en la cadena de valor de la distribución

  • Oubiña Barbolla, Javier
  • Villaseñor Román, Nieves
  • Yagüe Guillén, María Jesús

Estratégias De Distribución Y Comportamiento De Compra Multicanal: Tendencias Y Oportunidades Para Que Fabricante Y Distribuidor Rentabilicen Sus Decisiones De Marketing (p. 109-132) - 1/1/2013

  • iMarina

Analysis of Antecedents that Contribute to Try New Products in Retail Commerce

  • Rubio, Natalia
  • Villaseñor, Nieves
  • Yagüe, María Jesús

Advancing Insights On Brand Management (p. 119-139) - 8/11/2018

10.5772/intechopen.69878 View at source

Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

  • Natalia Rubio
  • Nieves Villaseñor
  • Mª Jesús Yagüe

Advances In National Brand And Private Label Marketing. Fifth International Conference (p. 125-133) - 1/1/2018

  • iMarina

Brand Capital and Earnings Quality EN: Session 2 - Brand capital and new challenges

  • Garcia Osma, Beatriz
  • Villaseñor Roman, María Nieves
  • Yagüe Guillen, M Jesus
  • Castro Balaguer, Rafael Jorge

22/5/2014

  • iMarina

Modelo de experiencia en la comunidad virtual desde la perspectiva de la cocreación

  • Natalia Rubio
  • Nieves Villaseñor
  • María Jesús Yagüe

Xxix Congreso De Marketing Aemark (2017) (p. 899-904) - 1/1/2017

  • iMarina

The Role of the Store Brands in the Creation of Consumer Loyalty and Trust in the Retailer Within the Context of Consumer Product Distribution

  • Benito NR
  • Román NV
  • Guillén MJY

Springer Proceedings In Business And Economics (p. 83-90) - 1/1/2014

10.1007/978-3-319-07194-7_8 View at source

  • ISSN 21987246

Does the Commercial Format Influence the Effect that Store Brands’ Equity Has on Loyalty to the Retailer?

  • Rubio N
  • Villaseñor N
  • Yagüe Mª

Springer Proceedings In Business And Economics (p. 125-133) - 1/1/2018

10.1007/978-3-319-92084-9_14 View at source

  • ISSN 21987246

Destination Brand Personality: An Application to Spanish Tourism

  • Gomez Aguilar, Alejandro
  • Yaguee Guillen, Maria Jesus
  • Villasenor Roman, Nieves;

International Journal Of Tourism Research (p. 210-219) - 1/5/2016

10.1002/jtr.1997 View at source

  • ISSN 10992340

The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands

  • Rubio, Natalia
  • Villasenor, Nieves
  • Jesus Yaguee, Maria;

Advances In National Brand And Private Label Marketing (p. 67-74) - 1/1/2016

10.1007/978-3-319-39946-1_8 View at source

This researcher has no working papers.

This researcher has no technical reports.

El marketing de relaciones la creación de valor en el marco de la lógica dominante de los servicios

  • Gomez Suarez, Monica (Investigador/a)
  • Villaseñor Roman, María Nieves (Investigador/a)
  • Romero de la Fuente, Jaime (Investigador/a)
  • Dolores Alvarez Basterra (Investigador/a)
  • Rozano Suplet, Maria Mercedes (Investigador/a)
  • Campo Martinez, Sara (Investigador/a)
  • Diaz Martin, Ana Maria (Investigador/a)
  • Fernandez Nogales, Angel Pedro (Investigador/a)
  • Jimenez Moreno, Laura (Investigador/a)
  • Rubio Benito, Natalia Maria (Investigador/a)
  • Oubiña Barbolla, Francisco Javier (Investigador/a)
  • Yagüe Guillen, M Jesus (Investigador principal (IP))
... View more Collapse

Period: 01-01-2013 - 31-12-2015

Type of funding: National

Amount of funding: 46800,00 Euros.

  • iMarina

La marca y su historia: valor económico, empresarial y social

  • Okazaki, Shintaro (Investigador/a)
  • Campo Martinez, Sara (Investigador/a)
  • Castro Balaguer, Rafael Jorge (Investigador/a)
  • Galaso Reca, Pablo (Investigador/a)
  • Villaseñor Roman, María Nieves (Investigador/a)
  • Rubio Benito, Natalia Maria (Investigador/a)
  • Fernandez de Pinedo Echevarria, Nadia (Investigador/a)
  • Myriam Montañez Nuñez (Investigador/a)
  • Gomez Suarez, Monica (Investigador/a)
  • Dones Tacero, Milagros (Investigador/a)
  • Rozano Suplet, Maria Mercedes (Investigador/a)
  • Felis Rota, Marta (Investigador/a)
  • Alonso Benito, Luis Enrique (Investigador/a)
  • Mendez Alonso, Juan Jose (Investigador/a)
  • Saiz Gonzalez, Jose Patricio (Investigador/a)
  • Oubiña Barbolla, Francisco Javier (Investigador/a)
  • Romero de la Fuente, Jaime (Investigador/a)
  • Cayon Garcia, Francisco (Investigador/a)
  • Garcia Osma, Beatriz (Investigador/a)
  • Diaz Martin, Ana Maria (Investigador/a)
  • Jimenez Moreno, Laura (Investigador/a)
  • Yagüe Guillen, M Jesus (Investigador principal (IP))
... View more Collapse

Period: 05-01-2012 - 30-04-2014

  • iMarina

Excelencia profesorado universitario Profesor/a Contratado/a Doctor/a - Financiación e Investigación Comercial

  • Andres Alonso, Pablo DE (Investigador principal (IP))

Period: 01-01-2021 - 31-12-2023

Type of funding: Regional

Amount of funding: 37500,00 Euros.

  • iMarina

This researcher has no supervised thesis.

This researcher has no patents or software licenses.

Last data update: 3/18/24 9:37 PM